We’ll finish on a surreal notice. In 2020, carmaker Hyundai partnered with Korean pop sensation BTS for Earth Day. The model inspired followers to take a selfie with the lights off, then tag the Hyundai account on Instagram for an opportunity to win BTS-themed prizes.
If you happen to’re questioning what a selfie in the dead of night has to do with Earth Day, you’re not alone. I seemed by way of a whole lot of the marketing campaign supplies, and there are scant mentions of Earth, nature, conservation, what have you ever. Heck, there’s barely something having to do with the outdoor on this marketing campaign, aside from temporary photographs of the BTS boys on the seashore, within the snow, within the rain, and strolling amongst bushes within the promo video, which ends with a shot of them subsequent to a Hyundai hydrogen-powered automobile. (The model’s press launch mentioned that the video is “presenting the corporate’s imaginative and prescient for hydrogen vitality because the constructive vitality for a greater tomorrow.” Cool.)
The selfie is meant to point… what, precisely? The thoughts boggles, the soul reels. Earth Day has reached its logical finish: completely meaningless company drivel.
