Sizzling on the heels of knowledge displaying simply how dominant the iPhone was in 2022, Canalys is out with its breakdown of the “good private audio market” for This autumn of 2022. As you may anticipate, Apple had a dominant vacation quarter, despite the fact that its personal shipments and the general market took a year-over-year tumble.
Inside the “good private audio market,” Canalys has just a few totally different subcategories. This one is particularly targeted on true wi-fi stereo shipments — or TWS shipments — for the vacation purchasing season of 2022.
For the quarter, Canalys estimates that general TWS market shipments fell to 79.5 million models, a decline of 23%. Right here’s how that breaks down a bit of additional:
- Wi-fi earphone shipments fell by 36%
- Wi-fi headphone shipments fell by 25%
Apple, specifically, noticed a 30% year-over-year decline, which Canalys says will be attributed to the discharge of third-generation AirPods boosted shipments for This autumn 2021. Nonetheless, nonetheless, Apple dominated the general business in This autumn 2022, regardless of that year-over-year decline.
- AirPods Professional 2 accounted for 63% of all AirPods shipments in This autumn 2022. This makes them the general hottest AirPods throughout the vacation purchasing quarter.
- AirPods Professional 2 drove a 44% cargo improve within the $200-$299 worth class.
Zooming out and looking out on the complete yr of 2022, Apple accounted for 32.8% of the general TWS market with shipments of 91.4 million models (down 1% in comparison with shipments in 2021). Samsung got here in because the runner-up with 25.6 million shipments, adopted by Xiaomi, boAt, and Skullcandy.
Curiously, Canalys additionally says that AirPods 3 shipments have slowed — referencing the “weaker market efficiency” of the product.
In keeping with Canalys Analyst Cynthia Chen, worth band shifting developments have been evident in This autumn, with the sub-US$100 band taking on 55% market share, in comparison with 48% a yr in the past. “The US$200-299 worth band noticed a rise of shipments pushed by Apple’s second-generation AirPods Professional. Other than the weaker market efficiency of the third-gen AirPods, the downgrading of consumption taking place on a world stage contributed to the shrinking of the US$100-199 worth band. Smartphone distributors, whose scales are sometimes bigger, felt essentially the most important influence as they noticed their market shares shrink.”
One factor to notice is that Apple is boosted by Beats — so this implies Apple’s cargo numbers embrace not solely AirPods but additionally the entire totally different variations of Beats headphones.
The total report will be discovered on the Canalys web site.
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