Theoretically, trade-in packages save iPhones from ending up in a landfill or sitting in a drawer. However trade-in packages additionally generate a pleasant sum of money.
Joanna Stern for The Wall Avenue Journal:
Analyst agency IDC calculates that over 282 million secondhand smartphones shipped in 2022. (These embody refurbished and simply plain used.) Whereas that’s considerably lower than the 1.2 billion new smartphones shipped that 12 months, IDC tasks the secondhand market will develop greater than 10% yearly till 2026.
In that case many telephones are being shipped, the place are they going? And who makes cash on them?
[And] what about Android? Refurbishers favor taking in iPhones for a similar motive thieves favor stealing them: more cash. Whereas Again within the Field does resell some Android gadgets, the bulk are iPhones and iPads, stated its chief govt, Ari Marinovsky. A giant motive is that Apple updates gadget software program for extra years than its rivals do.
Mr. Marinovsky stated Again within the Field sometimes costs refurbished merchandise, relying on their last grade, 20% to 30% beneath the retail value of the identical cellphone bought new… That pricing, Mr. Marinovsky stated, provides the buyer a very good low cost. It additionally provides the enterprise sufficient margin—someplace between 10% to fifteen%—to have some revenue.
MacDailyNews Take: It’s additionally extra handy for the customers (sure, admittedly, it’s much less worthwhile) to make use of Apple Commerce In than to undergo the rigmarole of promoting your iPhone with each improve.
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