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Google is mountaineering the worth of cord-cutting choice YouTube TV, and is blaming it on the rising value of content material.
In an e-mail despatched to subscribers, Google introduced that it’ll hike YouTube TV costs, up from $64.99 monthly to $72.99 monthly. The worth hike is ready to happen when clients are billed in April.
YouTube TV final underwent a value hike in mid-2020, when subscribers noticed a 30% improve as the worth climbed from $49.99 to $64.99.
YouTube TV is a cable substitute service that offers subscribers entry to dwell and on-demand content material. It options content material from over 100 channels, together with main networks like CBS, FOX, and NBC.
Seperately, I=un October,the corporate did the identical factor with the YouTube Premium Household Plan. That service noticed a value hike from $17.99 to $22.99 — and anybody who subscribed from the App Retailer noticed their subscription improve to $29.99 a month.