Apple TV+ had been slowly gaining market share since its launch in 2019, whereas platforms like Netflix proceed to lose subscribers to smaller streaming companies. However the newest analysis from JustWatch exhibits that Apple TV+’s world market share shrank final yr, which resulted within the platform being overtaken by its competitor Paramount+.
Apple TV+ loses market share to different streaming platforms
On this analysis seen by 9to5Mac, information from JustWatch exhibits that Apple TV+ had a peak in subscriber numbers round March 2022. On the time, Apple Unique exhibits WeCrashed and Pachinko had simply premiered on the streaming platform. Nonetheless, within the months to observe, Apple TV+ was overtaken by Paramount+, which ended 2022 with 7% of the worldwide streaming market share.
For these unfamiliar, Paramount+ was first launched as CBS All Entry, however then was rebranded in 2019 following the merging of CBS and Viacom. It options content material from Paramount Photos, Comedy Central, MTV, Nickelodeon, and others. Apple TV+, alternatively, solely supplies Apple authentic exhibits, motion pictures, and documentaries.
Apple TV+’s world market share has dropped from 6% to five% primarily based on the earlier JustWatch analysis with information from August 2022. The identical analysis confirmed HBO Max with 7% market share, however the platform now accounts for 9% of the market share. Netflix remains to be on prime, though it continues to lose subscribers to different platforms.
You possibly can examine the total rating beneath:
- Netflix (23%)
- Amazon Prime Video (20%)
- Disney+ (18%)
- HBO Max (9%)
- Paramount+ (7%)
- Apple TV+ (5%)
- Others (21%)
9to5Mac’s Take
One factor to remember is {that a} market share decline doesn’t essentially imply that the platform has misplaced subscribers. If different platforms develop sooner than others, they’ll acquire extra market share even when the others will not be dropping subscribers. However in fact, the information present that Apple TV+ nonetheless faces challenges and has a great distance forward to meet up with extra standard platforms like Disney+.
Apple TV+ was launched with a small catalog of authentic motion pictures and exhibits. Since then, the catalog has grown significantly, however remains to be smaller than the one among different platforms like Amazon Prime Video and Netflix, as each provide each authentic and licensed content material.
At present, the Apple TV+ subscription prices $6.99 per 30 days within the US, however the service additionally comes included as a part of the Apple One bundle.
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