This week noticed Apple announce the 2022 App Retailer Awards winners. Congratulations to everybody on that checklist! I hope your blue cubes are as lovely as they appear within the pictures. 🟦
In case your aim is to affix the Apple Design Award or App Retailer Award winners, it is a nice time to have a look at what Apple values in an app and plan out a route to place your app in a greater place to get picked, as a result of it’s definitely potential to try this.
Begin with the fundamentals. Make certain your app is helpful, dependable, and well-designed, nevertheless it’s about greater than that. Apple additionally values nice accessibility, localisation, and making applicable use of recent platform options. Have you ever performed all that? The unhealthy information is you simply elevated your possibilities of an award from 0% to barely above 0%. 😬 What you want is a multiplier for all of your nice work.
The multiplier is letting Apple learn about your app! Have a look at the winners and navigate via to their App Retailer listings. Apple had already featured the overwhelming majority in App Retailer “tales”, and plenty of have an Editors Selection badge, too. None of those apps has come from nowhere, and even when they haven’t been round for a very long time, they acquired onto Apple’s radar rapidly.
I can hear what you’re saying now … “However I don’t know anybody at Apple. How do I get my app in vary of that radar you’re speaking about?”
It’s not a secret. Apple have a web page titled “Getting Featured on the App Retailer”! There’s an enormous set of suggestions for guaranteeing your app is in nice form (higher than my checklist above), after which there’s a bit titled “Inform us your story” with a button. what to do… 😂
You don’t have anything to lose utilizing that type each time you make a big replace to your app or can inform a brand new story about your app. When you can’t consider something to say about your app, that’s one thing you could work on, and never simply so that you get featured. Protecting energetic with advertising and marketing takes planning and plenty of work.
So, take take a look at this 12 months’s App Retailer Award winners. Study from them and take inspiration from them, then inform Apple all about it, and possibly it’ll be your app on the checklist subsequent 12 months. 🤞
Dave Verwer 
