In a March 11 editorial for BGR, Jose Adorno stated “Apple’s present lineup of merchandise is a large number” — and I agree.
Final October I wrote that Apple’s product line-up was getting too complicated. Right here’s what I proposed: Right here’s what I suggest:
The Mac. There will likely be one desktop for professionals (the Mac Professional OR Mac Studio), one for “prosumers” who each produce and eat content material (the Mac mini), one for shoppers (the iMac). The laptop computer line would provide the MacBook Professional for professionals and the MacBook Air for shoppers. After all, the desktop and laptops could be proceed to be supplied in numerous sizes.
° The iPhone. I’d restrict the line-up to the iPhone Professional Max (for professionals), iPhone Professional (for prosumers), and iPhone SE (for shoppers).
° The Apple Watch. The smartwatch line-up would come with the Apple Watch SE, the Apple Watch Collection x, and the Apple Watch Extremely.
Streamlining these product line-ups would make it simpler for purchasers to determine what machine they want. It might additionally give a spread of value choices in every class.
Contemplating that Apple additionally makes AirPods, AirPods Professional, AirPods Max, Apple TV, Studio Show, and HomePod minis with extra gadgets definitely coming (such because the rumored “Apple Glasses” and, maybe, the Apple Automotive), the corporate must be sure that people aren’t overwhelmed with too many merchandise in too many classes.
Listed below are the important thing factors from Adorno’s op-ed: “Apple sells 5 totally different iPhone traces with totally different sizes and storage choices. Now, with the corporate utilizing the identical processor for 2 years in a row, it’s weirder for purchasers to grasp the worth of an iPhone 14 when it seems to be nearly the identical because the iPhone 13.
“Amongst Apple merchandise, there are common, Mini, Plus, SE, Professional, Studio, Air, Extremely, and Max fashions, however they don’t imply the identical relying on the class. For instance, the most effective iPhone is a Professional mannequin, however the most effective AirPods is a Max one. Though the Mac Professional ought to have been the most effective Mac laptop, it’s a Mac Studio at present holding this award. The very best Apple Watch is an Extremely mannequin however provides the identical processor as a two-year-old Collection 6.”
“One other instance regards the MacBook Professional. Apple provides a high-end model and a low-entry mannequin. The cheaper choice is technically worse than a MacBook Air as a result of lack of MagSafe, a greater webcam, or a correct redesign. That stated, a buyer shopping for a product for its Professional model wouldn’t perceive why it’s positioned so near Air variations, as this MacBook Professional isn’t pretty much as good.”
He says right here’s what Apple ought to do: “The corporate ought to concentrate on fewer merchandise however make them totally different sufficient so prospects can perceive why they need to (or not) spend extra money on the subsequent neatest thing.”
