Just lately, a brand new app referred to as Lemon8 has been making waves on social media, particularly on TikTok. With its current surge in recognition, many individuals surprise what Lemon8 is and why it’s rapidly turning into the primary life-style app within the App Retailer. We’ll dive into every little thing it is advisable to learn about Lemon8 app, together with its options, possession, and the way it compares to the social media big TikTok.
What’s Lemon8?
Lemon8 is a video and photo-sharing social media app that’s been round for some time however is new to U.S. social media customers. It’s at the moment the primary life-style app within the App Retailer, an enormous bounce from an app that by no means reached the Prime 200 General Charts within the U.S.
The app caters to customers’ pursuits in meals, magnificence, wellness, and journey, creating content material round particular subjects. The content material is aesthetically pleasing and curated, with trending subjects together with vogue, magnificence, meals, wellness, and journey. Customers can discover suggestions, get-ready-with-me type movies, and influencer-created content material that goals to encourage them to purchase one thing.
Who developed Lemon8?
Owned by ByteDance, Lemon8 is a sister firm of TikTok. ByteDance hopes that its connection to TikTok, the most well-liked app within the U.S., can affect customers emigrate from Instagram, an app that’s slowly dropping relevance amongst American customers.
Why is Lemon8 rising so quick?
Lemon8 app is a direct competitor of a preferred app within the East referred to as Xiaohongshu, or Little Purple E book, in English. Little Purple E book holds a big share of China’s social networking and e-commerce market, and Lemon8 hopes to do the identical within the West.
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Lemon8 is already in style in Japan and Thailand, the place Little Purple E book is much less dominant within the life-style app sphere. Influencers on Lemon8 can hyperlink their TikTok and Instagram accounts to broaden their social media attain. TikTok creators are selling Lemon8 closely on the platform with #Lemon8partner hashtag.
Lemon8 vs. TikTok: Which is healthier?
Each Lemon8 and TikTok permit folks to create content material that serves completely different audiences. Lemon8 app leans extra in direction of influencer advertising, whereas TikTok leans in direction of content material creation. Manufacturers or firms will possible pay Lemon8 influencers to advertise their merchandise to promote their viewers a particular aesthetic or life-style, much like Instagram influencers.
On TikTok, some creators are paid to market merchandise or obtain a selected life-style. However most earn money primarily based on what number of views their movies or reside streams obtain. TikTok creators usually have a distinct segment that they play into to have interaction their viewers, which might vary from cooking, dancing, comedy skits, academic content material, or simply showcasing their character. Nevertheless, TikTok influencers can persuade their viewers that their content material is extra pure because it’s in video format.
The app’s advertising technique on TikTok has been to pay micro-influencers to publish and promote the app, hoping to compete with U.S.-based Instagram. Each Lemon8 and TikTok provide completely different alternatives for content material creation and influencer advertising, with every app catering to completely different audiences.
