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Apple TV+ holds regular with 6% U.S. streaming market share as Netflix cedes first place


In new analysis information from JustWatch, Apple TV+ held 6% of the streaming platform market share in america in the course of the first quarter of 2023, 9to5Mac reviews.

Apple TV+

Filipe Espósito for 9to5Mac:

Netflix was once the streaming platform with essentially the most customers within the US, however that has modified not too long ago. Within the newest rating, Netflix is now in second place with 20% of the market share, coming proper behind Amazon Prime Video with 21%. One other spectacular development was that of Paramount+, whose market share elevated from 4% to 7%, overtaking Apple TV+.

In the course of the first quarter of 2023, the variety of Apple TV+ subscribers remained about the identical.

Proper now, that is the market share state of affairs for streaming platforms in america:
1. Amazon Prime Video: 21%
2. Netflix: 20%
3. Disney+: 15%
4. HBO Max: 14%
5. Hulu: 11%
6. Paramount+: 7%
7. Apple TV+: 6%
8. Others: 6%

MacDailyNews Take: This can be a marathon, not a dash. Apple TV+ prioritizes high quality over amount, however, over time, the amount builds – almost all of it prime quality content material. Apple TV+ stays an enormous worth at simply $6.99/month – ever extra in order a part of an Apple One bundle.

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