On this episode of the Cellular Dev Memo podcast, I converse with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximise promoting conversions for manufacturers. Previous to FERMÀT, Rishabh spent practically six years at Liveramp, most not too long ago as its Vice President of Innovation.
In our dialog, Rishabh and I focus on, amongst different matters:
- Rishabh’s journey from a PhD in solid-state physics to advert tech;
- The need of economic literacy for efficient eCommerce media shopping for;
- How the media purchaser function has modified following ATT, and the optimum advertising and marketing channel combine for eCommerce advertisers on this new setting;
- Why extra consolidation and roll-up efforts haven’t occurred inside DTC;
- The viability of a product like Shopify Audiences.
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