In keeping with Kate Smith, an Arlington, Virginia psychologist and colour theorist, homeowners of purple iPhones are attention-seekers whereas those that select black iPhones are confident.
Todd Plummer for The Wall Road Journal:
What does the colour of your Apple iPhone say about you? Ms. Smith affords some professional insights.
Uplifting Yellow: Lovers of this sunny shade are drawn to its uplifting associations and mood-boosting impact…
Urbane Lavender: Individuals who recognize life’s complexity are most interested in the colour. Or, pop-culture influences may pull you towards purple…
Resolute Purple: Individuals drawn to this fiery tint are outgoing attention-seekers who place worth of their sturdy opinions.
Gregarious Inexperienced: Greens point out intelligence and a “community-focused” mind-set, however that lighter variations trace at extra empathy…
Trusty Blue: Blue-phone homeowners, stated Ms. Smith, are seemingly “reliable or need to be seen as reliable.” However they’ve their quirks—particularly a proclivity for day dreaming.
Highly effective Black: Basic and fashionable, a black cellphone may confer self-assuredness and connoisseurship. It’s a shade that signifies reserved energy.
MacDailyNews Take: A lot bovine excrement, we thought – till we acquired all the way down to “Highly effective Black.” 🤣
As you possibly can guess from our proclivity to decide on non-colors, favoring blacks and grays… “Matte Black” sounds superb! — MacDailyNews, July 20, 2021
Steve [Jobs] made us spend a half hour deciding what hue of grey the [Apple Store] restroom indicators must be. — Lee Clow, Chairman and International Director of TBWAWorldwide
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