12 months-on-year shipments within the world smartphone market fell by 13% within the first quarter of this yr, in line with the most recent market intelligence information. That is the fifth consecutive quarter of decline.
Apple was the one main model to buck the development, rising its iPhone shipments by 3% whereas its opponents noticed declines starting from 8% to 22% …
Canalys selected to launch its information in two chunks this time, releasing market share information first, after which cargo numbers.
The market share information was no shock, with Apple falling again after the launch and vacation quarter gross sales of its new iPhone lineup.
Samsung was the one main vendor to attain a quarter-on-quarter restoration and struggled again to primary with a 22% market share. In the meantime, Apple dropped to second place with a 21% market share, narrowing the hole between itself and Samsung, pushed by stable demand for its iPhone 14 Professional collection in Q1 2023.
The quarterly bump and fallback for Apple is, after all, enterprise as typical. The vacation quarter encompasses the launch of the brand new iPhones, creating an enormous increase in gross sales, with a major fall-off within the following quarter. The consequences this yr had been smaller than typical, because the Cupertino firm was nonetheless catching up on iPhone orders in Q1 after its provide constraints in This fall.
International smartphone market
Canalys has now shared cargo numbers, beginning with blended information on the general world smartphone market. Whereas the year-long decline continued right into a fifth quarter, the agency says that there are indicators of sunshine on the finish of the tunnel.
Canalys’ newest analysis reveals that world smartphone shipments fell by 13% to 269.8 million models in Q1 2023. The demand decline has began to flatten, though the distinction between Q1 2022 and Q1 2023 remains to be stark […]
Shipments will stabilize across the ranges from 2022 as we transfer into the center of 2023. […] Canalys expects the smartphone market will achieve momentum within the second half of the yr as channel inventories attain more healthy ranges.
Apple the one model to develop
Apple noticed a 3% year-on-year improve in iPhone shipments, making it the one main model to extend shipments within the first quarter of the yr. A few of this was probably because of persevering with to satisfy orders positioned throughout the vacation quarter, as the corporate recovered from its COVID-19-related provide issues.
- Apple +3%
- Samsung –18%
- Xiaomi –22%
- Oppo –8%
- Vivo –17%
General, Samsung held its lead, with 60.3M shipments within the quarter, however Apple was shut behind with 58.0M.
Picture: Apple
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