Apple has been going through a whole lot of criticism from customers and even a few of its staff for lagging behind in the case of Siri. As the corporate introduced its Q2 2023 outcomes on Thursday, Apple CEO Tim Cook dinner praised the potential of AI however, on the similar time, stated that there are “points that should be sorted.”
Tim Cook dinner says generative AI is ‘large’ however has points
Credit score Suisse’s Shannon Cross requested Tim Cook dinner throughout a name with traders about how Apple feels about generative AI since that’s “greater than the subject of the day.” Unsurprisingly, Cook dinner stated he wouldn’t touch upon product roadmaps, however the CEO admitted that the potential of generative AI “is actually very fascinating.”
The manager listed a few of Apple’s achievements within the AI phase, resembling utilizing the know-how to create options like Fall Detection, Crash Detection, and the Apple Watch’s ECG. “This stuff are usually not solely nice options, they’re saving individuals’s lives on the market,” Cook dinner stated.
However in the case of AI platforms like ChatGPT, that are able to producing issues like textual content, photographs, and even audio, Apple’s CEO famous that there are “numerous points that should be sorted, as is being talked about in numerous completely different locations.” He added that Apple sees AI as “large” and can proceed to spend money on associated applied sciences for its merchandise.
Siri is lagging behind its rivals
Regardless of what Tim Cook dinner stated, the scenario inside Apple just isn’t favorable for these working within the Siri and AI groups. A latest report revealed that even Apple staff hate Siri and agree that the corporate’s digital assistant is inferior to its rivals, particularly now with OpenAI’s GPT know-how.
One other report heard from staff that Siri’s database is “clunky” and that it takes weeks to replace it with new “primary options.” On the similar time, Apple has been shedding its key AI and machine studying engineers to Google and different corporations.
After all, a part of that is as a result of firm’s issues about privateness. Whereas OpenAI depends on gathering as a lot information as it will probably, Siri and Apple’s different AI-based options course of all information regionally in your system. There’s additionally an ongoing debate about whether or not ChatGPT and different generative AI are plagiarizing different internet content material.
It’s unclear whether or not Apple plans to introduce its personal generative AI at WWDC 2023 subsequent month, however that doesn’t appear doubtless contemplating the most recent stories.
Learn additionally
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.
