A brand new report at this time reveals how iPhone 14 customers really feel about their smartphones and the way that stacks up in opposition to predecessors going again to iPhone 4. Whereas iPhone gross sales stay sturdy, the brand new information says the drop in iPhone satisfaction hasn’t been this massive in over a decade plus it reveals the all-time highest-rated and lowest-rated iPhones, and extra.
The brand new research comes from PerfectRec which organized information from over 600,000 user-generated Google critiques for iPhone 14 and the different iPhone fashions. Whereas the info probably contains some inaccurate critiques, with a pattern dimension this massive, it probably nonetheless offers a very good image of iPhone person sentiment.
For context, Apple stated throughout its fiscal Q2 earnings name {that a} research from 451 Analysis discovered iPhone 14 household satisfaction to be at 99% – which is in distinction to the user-generated critiques that this new research noticed (nevertheless, they’re evaluating two totally different, but carefully associated metrics).
Right here’s how PerfectRec used the info:
We appeared on the base mannequin iPhone launched annually between 2011 and 2022 and charted what proportion of all user-generated critiques that had been 5 stars. The bottom mannequin iPhone is often Apple’s best-selling mannequin of every era and will get essentially the most user-generated critiques. Over this era, the proportion of five-star critiques for the bottom mannequin iPhone steadily elevated from a low of 65% for the iPhone 5 to a excessive of 80% for the iPhone 13.
iPhone 14 5-star rankings see a giant drop
Up in opposition to an all-time excessive of 80% of critiques being 5 stars for iPhone 13, iPhone 14 noticed an 8-point drop with 72% of customers giving it the identical 5 stars.
As you’ll be able to see, the one different drop within the final 12 years was from iPhone 4 to five which noticed a 4% decline in 5-star critiques.
The iPhone 14 Professional noticed greater rankings with 76% being 5 stars, nevertheless it noticed the identical 8% drop from the iPhone 13 Professional having an 84%.
In the meantime, the iPhone 14 Professional Max noticed a 6% drop from the 13 Professional Max, going from 86 to 80% 5-star critiques.
These greater rankings for the Professional fashions line up with a latest research that reveals the higher-end iPhones promoting higher than the iPhone 14 and 14 Plus.
Lowest- and highest-rated iPhones of all-time
The research additionally has a chart with each iPhone going again to iPhone 4. When all of these gadgets, the user-generated portion of 5-star critiques peaked at 86% with the iPhone 13 Professional Max.
And the wost-rated within the final 12 years was iPhone 5C with 64% of customers giving it 5 stars.
Why have critiques dropped for iPhone 14?
There are two foremost causes that PerfectRec believes iPhone rankings saved rising through the years – till now.
First, it believes Apple persistently improved iPhone making customers respect it increasingly more over the past 12 years. Second, it thinks one thing referred to as “status inflation” could have been a part of the year-over-year improve in iPhone rankings.
The pattern of Status Inflation was first recognized in on-line marketplaces by PerfectRec CEO Joe Golden in a 2022 economics paper co-authored with professors John Horton of MIT and Apostolos Filippas of Fordham College. It’s attainable that the behavior of score every little thing 5 stars – taught to shoppers by apps like Uber, Airbnb and Etsy – has additionally spilled over into common product critiques.
And after over a decade of enhancing critiques for iPhone, PerfectRec says:
We suspect what occurred with the iPhone 14 is that the speed of enchancment merely didn’t match buyer expectations. There wasn’t a giant new, must-have function and shoppers didn’t view the incremental enhancements as value it, so fewer of them rated it 5 stars in consequence.
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