Airbnb’s determination to scale down spend on efficiency advertising and marketing serves as a captivating case examine in operational flexibility and experimentation. But it surely’s not clear that any sensible advertising and marketing steerage may be gleaned from it by corporations that do not profit from near-ubiquitous client consciousness.
This content material is just out there to subscribers. In case you are already a subscriber, please log in to view this content material. In case you are not a subscriber, subscriptions begin at simply $8.99 per thirty days.
The submit Deciphering Airbnb’s shift away from efficiency advertising and marketing appeared first on Cellular Dev Memo by Eric Seufert.