Twitter’s new CEO rumored to be NBC’s Linda Yaccarino

Elon Musk says he has discovered a brand new CEO for Twitter and that “she” will begin in a matter of weeks. It’s most definitely going to be Linda Yaccarino, the present head of promoting and partnerships for NBCUniversal. 

I do know, nonetheless, that Yaccarino has been angling for the job and telling mates she needs it. The promoting world is actually gossiping that it’s her. She lately hosted Musk at her “Potential” promoting convention in Miami for a gushing interview and has been tweeting up a storm, together with about how excited she is for NBC to associate with Twitter for the subsequent Olympics.

In his tweet as we speak, Musk stated that, as soon as his mysterious new CEO begins in about six weeks, he’ll “transition to being exec chair & CTO, overseeing product, software program & sysops.”

Which means his CEO might be nearly solely centered on the enterprise, which Yaccarino is actually certified for. She already runs a multi-billion-dollar adverts enterprise and is effectively revered among the many cohort of CMOs who should be satisfied to spend on the platform once more. Importantly, I’m instructed that she and Musk additionally see eye to eye politically.

“She’s powerful as fucking nails and he or she’s at all times needed this job,” a former colleague says. “It’s excellent.”

If I needed to guess, the explanation Musk didn’t announce the title is due to unlucky timing on Yaccarino’s finish. NBCU is slated to present its annual Upfront presentation to advertisers on Monday, which Yaccarino is seemingly in rehearsals for as we speak. Awkward!

This story ran in as we speak’s version of my Command Line publication, which you’ll join under:

Amrita Khalid contributed reporting.