Posted by Alex Musil, Senior Director of Engineering and Product, Google Play
Over the previous yr, our groups have constructed thrilling new options and made main modifications that will help you thrive with us. These updates have targeted on:
- Being one of the best accomplice that will help you develop your audiences throughout the lifecycle of your corporation,
- Being one of the best platform that will help you successfully monetize your customers at scale, and
- Being the most secure place to publish and distribute your onerous work with Android.
Watch our video for extra particulars, or hold studying to get the highlights.
Extra retailer itemizing enhancements designed to drive progress
Attracting customers is the inspiration of any app enterprise, and all of it begins together with your retailer itemizing. These updates may also help you craft higher and extra personalised content material to drive extra viewers progress.
- Final yr, we gave each title the power to create at the very least 50 customized retailer listings. Now, along with tailoring by nation and pre-registration standing, you can too customise your itemizing for inactive customers, highlighting why they need to give your app or recreation one other likelihood.
- Quickly, we’ll launch customized retailer listings for Google Advertisements App marketing campaign advert teams. These will mean you can serve customized listings to customers coming from particular adverts on AdMob and YouTube so you’ll be able to create a extra seamless person expertise from Google Advertisements to Google Play.
- All these new instruments imply managing extra listings, so we’re launching retailer itemizing teams to streamline the method. Now you’ll be able to design for various audiences by merely making a base itemizing, then overriding particular components.
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| Create a base itemizing as your major template and modify components for various audiences with retailer itemizing teams. |
- That can assist you join with individuals of their native language, we simply launched new machine translation fashions for 10 languages from Google Translate in Play Console. It might translate your app and retailer itemizing in minutes, without charge.
AI-powered options to spotlight one of the best of your app
We’re bringing the advantages of AI to Google Play to make it simpler for you and your customers to get issues achieved. From serving to you showcase your app or recreation in the absolute best mild to serving to customers uncover your title, these AI-powered options assist you to spotlight one of the best of your app expertise with ease.
- Beginning right this moment, you should utilize Google’s generative AI expertise that will help you get began with retailer listings in English. That is an experimental characteristic that will help you draft content material with much less effort. Simply open our AI helper, enter a few prompts like viewers and key theme, and it’ll generate a draft you’ll be able to edit, discard, or use. You’re all the time in full management of what you submit and publish.
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| Draft an AI-generated retailer itemizing with just some prompts |
- To assist customers study from one another about what makes your app or recreation particular at a look, we’re launching overview summaries powered by Google’s generative AI expertise. Beginning with an experiment in English, and increasing later this yr.
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| Evaluate summaries spotlight what customers are saying about your app or recreation at a look |
New alternatives to spice up person discovery
Google Play also can assist you to develop your viewers by partnering with you to advertise necessary occasions, new content material, or thrilling gives. Use Promotional content material to tell us when these are taking place so we will amplify your progress. Virtually 25,000 apps and video games have already got entry to Promotional content material, and we’re rolling out to extra titles later this yr.
- We’re launching a number of new, devoted high-traffic surfaces to showcase your most enjoyable content material, together with by way of Play notifications. Collaborating video games are seeing a median 20% uplift in store-wide acquisitions and reacquisitions, pushed by will increase of over 60% from natural Discover site visitors.
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| New Play surfaces showcase your most enjoyable content material |
- To reinforce how and the place your Promotional content material is considered on Play, we’re updating our reporting so you’ll be able to monitor and optimize your occasions’ direct efficiency. Test it out in Play Console underneath “Promotional content material efficiency studies.”
To be eligible for these new progress alternatives, your app or recreation must be of top of the range and ship the nice experiences your customers anticipate. As a result of it’s so necessary, we’re sharing extra insights into how we take into consideration high quality and bettering our tooling that will help you meet these targets.
- Immediately, we launched a unified framework for app and recreation high quality that explains how we consider high quality throughout numerous dimensions for promotion and that includes. Study extra with this text and I/O session, “What nice high quality appears to be like like on Play.”
More practical monetization options
We’re additionally rolling out new options that leverage Play’s attain, experience, and applied sciences that will help you extra successfully generate income.
- Quickly, you’ll be capable to run value experiments for in-app merchandise proper inside Play Console. Experiment with totally different value factors throughout markets and establish when you could be pricing your self out of a sale or undervaluing your in-app merchandise.
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| Discover the suitable value level on your in-app merchandise with our experiments software in Play Console |
- Additionally coming quickly is a brand new sort of Promotional content material referred to as “featured merchandise” that can mean you can promote your in-app gadgets straight on Play. Characteristic particular in-app gadgets in numerous international locations or provide reductions to excite customers and improve conversions.
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| Characteristic in-app merchandise in your retailer itemizing and nominate them for additional promotion throughout Play surfaces |
- We’ve additionally made new updates to subscriptions that will help you increase your attain, improve conversions, and enhance retention. This yr, we launched a number of costs per billing interval so you’ll be able to present totally different auto-renewing and pay as you go plan costs as desired, like giving “VIP” customers recurring reductions.
- Our commerce platform continues to evolve by bettering entry to consumers with new cost strategies, exploring expanded billing choices by means of our person selection billing pilot, and investing in safe buy experiences that prevented over $2 billion in fraudulent and abusive transactions in 2022.
Study extra in our “Enhance your income with Play Commerce” session.
Lastly, we’re additionally working to extend the effectiveness of your marketing-to-sales funnel.
- Final yr, we launched a Play Console web page devoted to deep hyperlinks. This web page flags damaged deep hyperlinks and gives contextual steerage on methods to repair them. Coming quickly, we’ll make it simpler so that you can rationalize your web-to-app mapping with a handy strategy to overview your prime web site URLs alongside their deep hyperlink standing. That can assist you validate your deep hyperlinks, we’re including a easy strategy to evaluate your app to your internet expertise for a given URL, side-by-side.
Discover out extra in our deep hyperlinks discuss, “Optimize app experiences with deep linking.”
Enhanced privateness and safety safety for builders and customers
Defending your customers and your work is vital to a profitable ecosystem, so we’ve continued to strengthen our platform-wide protections and roll out extra instruments that will help you defend your apps.
- Google Play Defend scans billions of apps every day throughout billions of Android units to maintain customers protected from threats like malware and undesirable software program. Final yr we prevented 1.4 million policy-violating apps from coming into Google Play.
- Play Integrity API enables you to test that person actions and server requests come from unmodified variations of your app, working on real Android units. We’re rolling out a brand new beta integration possibility which supplies Play Integrity API verdicts 10x quicker. We launched standing.play.google.com so you’ll be able to monitor Play Integrity API service standing and be notified of any points.
- We’re additionally increasing entry to Computerized integrity safety for apps and video games so anti-tamper and anti-piracy safety may be utilized in “one-click” without having to combine an API in a backend server. Builders who use these merchandise see a discount in unauthorized utilization of 80% on common.
- Lastly, we’re constructing new instruments that will help you steer customers away from damaged app variations with prompts to replace. First, automated replace prompts for crashing apps are triggered in case your app crashes within the foreground and a extra secure model is on the market. And second, you’ll be able to immediate customers on particular app variations to replace. No prior integration is required and it is going to be obtainable to all apps constructed with app bundles within the coming months.
We’re additionally persevering with to enhance Google Play and Play Console that will help you present protected, reliable experiences to customers.
- Final yr, we launched the Information security part to assist clarify what information your app could acquire or share, and why. Because the launch, we’ve seen hundreds of thousands of customers partaking with this characteristic on daily basis, and it’s grow to be an necessary approach for customers to judge an app’s security earlier than putting in it.
Now, we’re enhancing this characteristic with new information deletion choices each inside and outdoors an app, and coverage necessities that will help you construct belief and empower customers with higher readability and management. You even have the choice to offer customers the selection to wash up their account and request that information like exercise historical past, pictures, and movies be deleted, somewhat than their total account.
- The redesigned App content material web page makes excellent duties clearer, so you’ll be able to rapidly establish what you’ll want to do to adjust to our insurance policies. And shortly, you’ll see upcoming declaration necessities and deadlines, so you could have extra time to plan.
Lastly, we rebuilt the Play Console App round trendy developer wants. The brand new app is extra custom-made, so you’ll be able to tailor the homepage with the metrics you care about most, and integrates Inbox so you’ll be able to keep updated with key messages from Google Play. Be part of the open beta and tell us what you assume.
We perceive how thrilling and difficult constructing and working a cell enterprise may be, and our groups are devoted to constructing the instruments and alternatives you’ll want to succeed throughout your app lifecycle. Thanks for partnering with us, and please proceed to share your suggestions as we work collectively to construct the way forward for Google Play.
