On this episode of the Cellular Dev Memo podcast, I converse with Shamanth Rao, the CEO of Rocketship HQ, a cell efficiency advertising and marketing company. We focus on Shamanth’s sensible method to integrating probabilistic advertising and marketing measurement, and particularly media combine modeling, into his purchasers’ reporting workflows:
- Find out how to promote probabilistic measurement to key stakeholders;
- Find out how to use probabilistic measurement to information advertising and marketing funding choices;
- Find out how to adapt the media shopping for method to be greatest captured with probabilistic measurement strategies.
Our dialogue touches on most of the matters I’ve lined not too long ago in essays like The Rising Advertising and marketing Economist and Reprogramming the Damaged Advertising and marketing Mind.
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