We realized final week that Apple continued to construct market share in a declining smartphone market within the US, and a brand new market intelligence report suggests the iPhone maker has repeated this trick in Southeast Asia.
Apple was the one main model to develop shipments through the first quarter of the yr, throughout 5 international locations …
Apple faring greatest in a declining smartphone market
The smartphone market is a difficult one at the most effective of instances, with most manufacturers struggling to make a revenue even in growth instances. For a few years now, Apple has grabbed the lion’s share of smartphone income.
However – pandemic increase apart – the pattern in recent times has been downward, with shipments falling year-on-year. This displays the truth that smartphones themselves are a mature expertise, with extra incremental modifications than must-have ones. The place folks as soon as upgraded each 1-2 years, the common improve cycle now could be within the 3-4 yr vary.
However even in a declining market, Apple is holding its personal much better than different manufacturers – experiencing smaller falls in shipments, and rising its market share. The corporate has additionally managed to keep iPhone income progress from fewer gross sales because of costlier fashions boosting the common promoting value.
Apple the one winner in Southeast Asia
The Cupertino firm has once more emerged as the one winner, this time in Southeast Asia. Counterpoint experiences that whereas smartphone shipments as an entire fell in Q1, Apple really elevated its shipments.
Smartphone shipments in Southeast Asia’s 5 key international locations (Indonesia, Thailand, Philippines, Vietnam and Malaysia) fell 13% YoY because of low demand and a seasonal drop, in accordance with Counterpoint Analysis’s Southeast Asia Month-to-month Smartphone Channel Share Tracker […]
Vietnam is a rising Apple iPhone market. The demand for the iPhone 13 and 14 collection was good in Q1 2023. Indonesia has seen progress in iPhone shipments as nicely. Total, iPhone shipments grew 18% YoY in Q1 2023.
The market intelligence firm says that Apple was the one model to realize progress:
- Apple +18%
- Realme –5%
- Oppo –10%
- Mi –13%
- Samsung –16%
- Vivo –26%
The success of the iPhone is attributed partially to essentially the most well-off shoppers being much less affected by the troublesome financial system.
Saigon picture: Peter Nguyen/Unsplash
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