Supply occasions on pre-orders for the iPhone 15 and 15 Professional Max got here in considerably increased than corresponding iPhone 14 fashions throughout key markets, in keeping with Counterpoint Analysis’s Apple 360 Service.
The US was a chief instance, with consumers of the bottom and top-end mannequin having to attend 4 and 9 days longer, respectively, than these final yr; Plus and Professional consumers will obtain their units as much as two weeks sooner.
“I don’t suppose it’s an enormous shock the Professional Max is exhibiting longer wait occasions than its predecessor,” mentioned Ivan Lam, senior analyst, Manufacturing. “It’s regular to expertise hiccups while you’ve bought vital upgrades on complicated mechanisms just like the digital camera module. However taking a look at wait occasions this weekend because the product begins promoting in shops, it seems like availability is shifting in the correct path and normalizing.”
Commenting on the iPhone 15, Jeff Fieldhack, Canaly’s analysis director for North America, famous, “The introduction of premium options like Dynamic Island beforehand unique to the Professional lineup has actually elevated its enchantment to the final client base. It’s mainly an iPhone 14 Professional at base stage worth and paired with the brand new aesthetic updates has created extra incentives for customers to improve this yr.”
Within the run as much as Friday’s basic launch, the bottom mannequin noticed stronger than anticipated wait occasions in China, the place home opponents are jostling to seize share within the premium phase which has been comparatively unaffected by the general market malaise. Most notable has been the rise and recognition of flip-style foldables in addition to Huawei’s a lot anticipated launch of its Mate 60 Professional, which some are seeing as a direct competitor to the iPhone.
“What’s a bit shocking are the bottom mannequin iPhone 15 wait occasions in China, which have been 4X greater than final yr on launch day. We have been anticipating them to return in rather a lot decrease – perhaps on par with final yr – primarily based on all of the discounting we noticed on the 14 collection throughout H1,” mentioned Archie Zhang, Analysis Analyst, China. “But it surely might simply be an indication Apple’s nonetheless ramping up provide as we transfer into the busiest quarter.”
He added: “And so far as ultra-premium is worried, the Professional Max continues to be probably the most coveted iPhone in China with lengthy supply wait occasions reflecting this. However they’re much like final yr in the mean time, and with scalper premiums manner down, it might be a mixture of much less urge for food for impulse shopping for amongst customers and the same demand-supply profile as final yr.”
