The gang at Shopper Intelligence Analysis Companions (CIRP) have continued their evaluation of iPhone consumers that change from an Android telephone.
Beforehand they appeared on the share of iPhone consumers who switched from an Android telephone and their demographics. CIRP discovered {that a} small however constant share of iPhone consumers do change from Android telephones, and these clients are usually extra male and have decrease incomes than present iPhone house owners.
As to which iPhone fashions Android switchers purchase, they usually begin with lower-cost legacy iPhone fashions. A stunning share, although, begin with the Professional and Professional Max fashions.
General, Android switchers, who signify 10-15% of iPhone consumers in a given quarter, have a tendency to purchase older and thus less-expensive fashions. Within the 12 months ended December 2023, 29% of Android switchers purchased the legacy SE, 12, or 13 fashions, the place the 13 included the bottom and mini fashions. Compared, 21% of upgrading iPhone house owners purchased a type of fashions, in line with CIRP.
