March 4, 2024
PRESS RELEASE
Apple unveils the brand new 13- and 15‑inch MacBook Air with the highly effective M3 chip
The world’s hottest laptop computer is best than ever with much more efficiency, sooner Wi-Fi, and help for as much as two exterior shows — all in its strikingly skinny and light-weight design with as much as 18 hours of battery life
CUPERTINO, CALIFORNIA Apple right this moment introduced the brand new MacBook Air with the highly effective M3 chip, taking its unimaginable mixture of power-efficient efficiency and portability to a brand new degree. With M3, MacBook Air is as much as 60 % sooner than the mannequin with the M1 chip and as much as 13x sooner than the quickest Intel-based MacBook Air.1 And with a sooner and extra environment friendly Neural Engine in M3, MacBook Air continues to be the world’s finest shopper laptop computer for AI. The 13- and 15-inch MacBook Air each characteristic a strikingly skinny and light-weight design, as much as 18 hours of battery life,1 a surprising Liquid Retina show, and new capabilities, together with help for as much as two exterior shows and as much as 2x sooner Wi-Fi than the earlier era. With its sturdy aluminum unibody enclosure that’s constructed to final, the brand new MacBook Air is offered in 4 attractive colours: midnight, which includes a breakthrough anodization seal to scale back fingerprints; starlight; house grey; and silver. Mixed with its world-class digicam, mics, and audio system; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unequalled expertise — making the 13-inch mannequin the world’s bestselling laptop computer and the 15-inch mannequin the world’s bestselling 15-inch laptop computer. Clients can order beginning right this moment, with availability starting Friday, March 8.
“MacBook Air is our hottest and beloved Mac, with extra clients selecting it over some other laptop computer. And right this moment it will get even higher with the M3 chip and new capabilities,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Advertising and marketing. “From faculty college students pursuing their levels, to enterprise customers who want highly effective productiveness, or anybody who merely desires the unrivaled mixture of efficiency, portability, and industry-leading battery life, all in a fanless design, the brand new MacBook Air continues to be the world’s finest skinny and light-weight laptop computer.”
Blazing-Quick Efficiency with M3
Constructed utilizing industry-leading 3-nanometer expertise, the M3 chip brings even sooner efficiency and extra capabilities to MacBook Air. That includes a strong 8-core CPU, as much as a 10-core GPU, and help for as much as 24GB of unified reminiscence, the brand new MacBook Air is as much as 60 % sooner than the mannequin with M1 and as much as 13x sooner than the quickest Intel-based MacBook Air.1 It additionally options as much as 18 hours of battery life, which is as much as six hours longer than an Intel-based MacBook Air.1 Customers will really feel the blazing pace of M3 in every little thing they do, from on a regular basis productiveness, to demanding duties like photograph and video enhancing, and software program improvement. And with the next-generation GPU of M3, the brand new MacBook Air helps hardware-accelerated mesh shading and ray tracing, providing extra correct lighting, reflections, and shadows for terribly real looking gaming experiences. It additionally contains the most recent media engine with help for AV1 decode, offering extra environment friendly and higher-quality video experiences from streaming providers.
M3 takes MacBook Air efficiency even additional:
- Recreation titles like No Man’s Sky run as much as 60 % sooner than the 13-inch MacBook Air with the M1 chip.1
- Enhancing a picture with AI utilizing Photomator’s Tremendous Decision characteristic is as much as 40 % sooner than the 13-inch mannequin with the M1 chip, and as much as 15x sooner for patrons who haven’t upgraded to a Mac with Apple silicon.1
- Working in Excel spreadsheets is as much as 35 % sooner than the 13-inch mannequin with the M1 chip, and as much as 3x sooner for patrons who haven’t upgraded to a Mac with Apple silicon.1
- Video enhancing in Closing Reduce Professional is as much as 60 % sooner than the 13-inch mannequin with the M1 chip, and as much as 13x sooner for patrons who haven’t upgraded to a Mac with Apple silicon.1
- In comparison with a PC laptop computer with an Intel Core i7 processor, MacBook Air delivers as much as 2x sooner efficiency, as much as 50 % sooner internet shopping, and as much as 40 % longer battery life.1
World’s Finest Shopper Laptop computer for AI
With the transition to Apple silicon, each Mac is a good platform for AI. M3 features a sooner and extra environment friendly 16-core Neural Engine, together with accelerators within the CPU and GPU to spice up on-device machine studying, making MacBook Air the world’s finest shopper laptop computer for AI. Leveraging this unimaginable AI efficiency, macOS delivers clever options that improve productiveness and creativity, so customers can allow highly effective digicam options, real-time speech to textual content, translation, textual content predictions, visible understanding, accessibility options, and far more.
With a broad ecosystem of apps that ship superior AI options, customers can do every little thing from checking their homework with AI Math Help in Goodnotes 6, to robotically enhancing images in Pixelmator Professional, to eradicating background noise from a video utilizing CapCut. Mixed with the unified reminiscence structure of Apple silicon, MacBook Air also can run optimized AI fashions, together with massive language fashions (LLMs) and diffusion fashions for picture era regionally with nice efficiency. Along with on-device efficiency, MacBook Air helps cloud-based options, enabling customers to run highly effective productiveness and artistic apps that faucet into the ability of AI, akin to Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly.
World’s Most Fashionable Laptop computer
Extra folks select MacBook Air over some other laptop computer, and M3 raises the bar but once more with its phenomenal mixture of efficiency, portability, and capabilities customers love:
- Two excellent sizes in a super-portable design: With a sturdy aluminum enclosure that’s constructed to final, the 13- and 15‑inch MacBook Air have unbelievable battery life, are extremely mild, and are lower than half an inch skinny, so customers can work, play, or create from anyplace. The 13-inch mannequin gives the final word in portability, whereas the 15-inch mannequin provides much more display screen actual property for multitasking. There’s an ideal measurement for everybody, from college students on the go to enterprise professionals preferring a bigger display screen.
- Attractive Liquid Retina show: MacBook Air includes a good 13.6- or 15.3-inch Liquid Retina show with as much as 500 nits of brightness, help for 1 billion colours, and as much as 2x the decision of comparable PC laptops. Content material appears to be like vivid with sharp element, and textual content seems tremendous crisp.
- Help for as much as two exterior shows: MacBook Air with M3 now helps as much as two exterior shows when the laptop computer lid is closed — excellent for enterprise customers, or anybody who requires a number of shows for multitasking throughout apps or spreading out paperwork on the identical time.
- Versatile connectivity: MacBook Air with M3 options Wi-Fi 6E, which delivers obtain speeds which might be as much as twice as quick because the earlier era. It additionally contains MagSafe charging and two Thunderbolt ports for connecting equipment, together with a 3.5mm headphone jack.
- Digital camera, mics, and audio system: With a 1080p FaceTime HD digicam, customers will look their finest whether or not they’re connecting with family and friends, or collaborating with coworkers across the world. Customers can even sound their finest with a three-mic array and enhanced voice readability on audio and video calls. MacBook Air options an immersive sound system with help for Spatial Audio together with Dolby Atmos, so customers can get pleasure from three-dimensional soundstages for music and films.
- Magic Keyboard and Contact ID: The snug and quiet backlit Magic Keyboard comes with a full-height operate row with Contact ID, giving customers a quick, simple, and safe method to unlock their Mac; check in to apps and web sites; and make purchases with Apple Pay — all with the contact of a finger.
The Magic of macOS
Along with macOS, the MacBook Air expertise is unequalled:
- macOS Sonoma: Customers can now place widgets proper on the desktop, work together with them with only a click on, and even entry the intensive ecosystem of iPhone widgets on MacBook Air. Video conferencing will get extra participating with nice options like Presenter Overlay and Reactions. Profiles in Safari preserve shopping separate between a number of matters or initiatives, whereas internet apps present sooner entry to favourite web sites. And gaming will get even higher with Recreation Mode.
- Enhanced productiveness: All customers, together with enterprise professionals, can make the most of the expansive show on MacBook Air with Cut up View, or unfold out throughout screens with help for as much as two exterior shows. Options like Stage Supervisor additionally assist customers like college students concentrate on the duty in entrance of them.
- Higher with iPhone: With Continuity, MacBook Air works seamlessly throughout iPhone and different Apple units. Options like AirDrop permit customers to share and obtain images, paperwork, and extra throughout close by Apple units. Common Clipboard lets customers simply copy pictures, video, or textual content from an app on one Apple gadget, and effortlessly paste them into one other app on a close-by Mac. Continuity Digital camera makes it simple for customers to scan or take an image of one thing close by with their iPhone and have it seem immediately on their Mac. And Handoff lets them begin a activity like answering an e mail on one Apple gadget and simply end it on one other.
- Big range of apps: MacBook Air comes with highly effective apps inbuilt, together with FaceTime, Freeform, iMovie, GarageBand, and Pictures, in addition to productiveness apps together with Pages, Numbers, and Keynote, making it simple for customers to create superb work. And with hundreds of apps optimized for Apple silicon, all of customers’ go-to apps run extremely quick in macOS — together with Microsoft 365 and lots of of their favourite iOS apps.
Higher for the Atmosphere
The brand new MacBook Air is the primary Apple product to be made with 50 % recycled content material, together with 100% recycled aluminum within the enclosure, 100% recycled uncommon earth parts in all magnets and, in one other first for Apple, 100% recycled copper in the principle logic board. MacBook Air meets Apple’s excessive requirements for power effectivity, and is freed from mercury, brominated flame retardants, and PVC. The packaging is 99 % fiber-based, bringing Apple nearer to its aim to take away plastic from all packaging by 2025.
In the present day, Apple is carbon impartial for international company operations, and by 2030, plans to be carbon impartial throughout the complete manufacturing provide chain and the life cycle of each product.
Pricing and Availability
- Clients can order the brand new MacBook Air with M3 beginning Monday, March 4, on apple.com/retailer and within the Apple Retailer app in 28 nations and areas, together with the U.S. It’s going to start arriving to clients, and will likely be in Apple Retailer areas and Apple Licensed Resellers, beginning Friday, March 8.
- The 13-inch MacBook Air with M3 begins at $1,099 (U.S.) and $999 (U.S.) for schooling, and the 15‑inch MacBook Air with M3 begins at $1,299 (U.S.) and $1,199 (U.S.) for schooling. Each can be found in midnight, starlight, silver, and house grey.
- The 13-inch MacBook Air with M2, obtainable in midnight, starlight, silver, and house grey, now begins at $999 (U.S.) and $899 (U.S.) for schooling.
- Further technical specs, configure-to-order choices, and equipment can be found at apple.com/mac.
- With Apple Commerce In, clients can commerce of their present laptop and get credit score towards a brand new Mac. Clients can go to apple.com/store/trade-in to see what their gadget is value.
- When clients store at Apple utilizing Apple Card, they’ll pay month-to-month at 0 % APR for his or her new MacBook Air once they select to take a look at with Apple Card Month-to-month Installments, they usually’ll get 3 % Day by day Money again — all upfront.
- Each buyer who buys a Mac from their Apple Retailer can get pleasure from a free On-line Private Session with an Apple Specialist, get their product arrange — together with assist with knowledge switch — and obtain steering on the right way to get probably the most out of their new Mac.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
- Testing was performed by Apple in January 2024. See apple.com/macbook-air for extra data.
Press Contacts
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Apple
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Apple
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