Asthe Apple antitrust lawsuit begins to take form, Client Intelligence Analysis Companions (CIRP) is Apple’s numerous markets and the way Apple’s prospects behave inside them.
Final week the analysis group checked out how Apple dominates gross sales within the Bluetooth earbuds and smartwatch and health tracker markets for Apple iPhone consumers with AirPods and Apple Watch. In a brand new research, CIRP checked out Apple’s Providers sector — particularly Apple Music — which has garnered a lot consideration because it grows quickly and competes with a variety of media and tech corporations.
From the report: Apple sells streaming music providers by way of Apple Music, competing with Spotify, Pandora, and in addition Google and Amazon. Apple sells streaming video by way of Apple TV+, competing with a variety of suppliers, together with Netflix, Google (YouTube), Amazon, Hulu, and plenty of others.
In streaming music, Apple is within the main place relative to Spotify and Pandora. Over 40% of Apple prospects report utilizing Apple Music, in comparison with 30% for paid Spotify Premium and beneath 10% for PandoraOne (Pandora’s paid service).
