Roughly 80% of consumers who transitioned from a PC or Chromebook to a Mac in 2023 weren’t new to Apple’s ecosystem as they already owned an iPhone, an iPad, or each, in line with new knowledge from Shopper Intelligence Analysis Companions (CIRP).
The extra accessible iPhone and iPad look like the smoothest entry-points to the total Apple ecosystem, in line with the report. From CIRP: We all know the attraction of iPhones and have watched them achieve market share within the US. Equally, iPads are a comparatively simple Apple buy. They current new use instances, so for a lot of if not most patrons there isn’t a transition from a legacy pill platform.
Macs are totally different. For a Home windows or Chromebook person, switching to a Mac requires some relearning. As an increasing number of private computing is cloud-based, the transition is less complicated, nevertheless. A few of us are sufficiently old to recollect worrying about file construction and Mac vs. PC variations of frequent software program. With a lot of these obstacles eliminated, right-clicking could be the remaining hurdle.
Now the frequent components of the iOS universe could make switching to Mac look like a simple transition. In truth, iMessage, FaceTime, iCloud images and backup, and extra could make a brand new Mac really feel like an extension of the snug iOS setting, slightly than an alien land for former Home windows and Chromebook customers.
