March 28, 2023
PRESS RELEASE
Apple Gangnam will welcome first clients this Friday, March 31 in South Korea
Apple celebrates the dynamic Gangnam District with a particular Immediately at Apple session that includes Ok-pop group NewJeans
SEOUL Apple at this time previewed Apple Gangnam, situated in Seoul’s bustling, world-famous Gangnam District. Apple Gangnam will provide an thrilling area for purchasers to find Apple’s unbelievable lineup of services, obtain distinctive assist from extremely educated crew members, and take part in free Immediately at Apple classes to learn to get probably the most out of their merchandise.
“At Apple, we’re all the time innovating to supply the very best expertise for our clients, and we’re so excited to open Apple Gangnam and share the very best of Apple with much more folks in Seoul,” mentioned Deirdre O’Brien, Apple’s senior vp of Retail. “Our unbelievable crew members look ahead to connecting with clients and serving to them discover new methods to unleash their creativity with our wonderful services.”
Apple Gangnam has practically 150 extremely expert retail crew members who collectively converse greater than a dozen languages. They’re all prepared to assist clients discover and get their palms on the newest Apple merchandise, together with the brand new iPhone 14 lineup with its highly effective digital camera options and groundbreaking security capabilities. Groups can even assist clients make the most of key retail companies, together with the Apple Commerce In program, month-to-month financing choices, and Apple Pay, which not too long ago launched in South Korea.
Apple Gangnam might be an thrilling academic hub for members with a various Immediately at Apple providing in a roundtable setting for a extra personalised buyer expertise. Attendees can uncover options on the newest Apple merchandise and learn to get began on their new machine, or be a part of Apple Creatives for classes centered on GarageBand and Spatial Audio. For designers, photographers, musicians, and even first-time Apple clients, Apple Gangnam has a various providing of Immediately at Apple classes corresponding to:
- Expertise: Getting Began with Mac.
- Music Expertise: Getting Began with GarageBand.
- Artwork Expertise: Sketching Concepts in Notes.
- Picture Lab: Directing the Portrait.
Individuals can register for a Immediately at Apple session at apple.com/kr/at this time/gangnam.
Starting April 1, music followers will be capable of expertise the magic of Spatial Audio in a limited-time Pop-Up Studio, that includes rising Ok-pop group, NewJeans, from ADOR. On Friday and Saturday evenings — on the hour, each hour from 5-7 p.m. — attendees might be handled to a particular listening session that includes their hit observe “OMG (Apple Music Version).” In the course of the 15-minute session, members will expertise the industry-leading sound high quality of Spatial Audio. The model of the track might be accessible solely on Apple Music.
Positioned within the traditionally wealthy and fast-moving neighborhood of Gangnam in Seoul, Apple Gangnam contains a uniquely designed double-height façade with a very new gradient frit and mirrored coating therapy that blurs the transition from prime to backside and shifts in look throughout completely different instances of day or seasons.
Apple Gangnam is designed with supplies sourced from the area, together with the tables, wooden function wall, brand, façade glass, stone partitions, and flooring. Like all Apple amenities, Apple Gangnam and Apple’s operations in South Korea run on 100% renewable vitality and are carbon impartial.
In celebration of Apple Gangnam’s opening, clients are inspired to hearken to a curated Apple Music playlist that encapsulates the neighborhood’s vitality of artistic inspiration and discover a bespoke assortment of films and TV sequence on Apple TV impressed by new beginnings.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. This previous 12 months, Apple Myeongdong debuted Apple’s first-ever Ok-pop Immediately at Apple Remix session that includes Ok-pop supergroup SEVENTEEN, and Apple Jamsil at Lotte World Mall opened in December. Apple additionally launched the Apple Developer Academy and Apple Manufacturing R&D Accelerator in Pohang final 12 months, offering instruments for the subsequent technology of app builders to be a part of the thriving app financial system and providing free academic and coaching applications for small- and medium-sized companies throughout the nation. And simply final week, the long-awaited Apple Pay launched in South Korea, the place clients can expertise this service in all 5 Apple Retailer areas.
Apple Gangnam will welcome its first guests on Friday, March 31, at 5 p.m. native time. Apple Gangnam’s grand opening is by reservation solely. Registration begins on March 29 at 8 a.m.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the very best merchandise on earth, and to leaving the world higher than we discovered it.
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