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Apple hit with new investigation over ‘misleading advertising and marketing and programmed obsolescence’


Apple is dealing with a brand new probe from regulators in France over alleged product obsolesce. As reported by the French information outlet AFP Information and confirmed by Reuters, the investigation began again in December 2022 and is expounded to Apple’s observe of tying the serial numbers of restore elements to the serial variety of iPhones, iPads, and Macs.

As reported by AFP Information, the investigation was kickstarted following a criticism from the “Cease Deliberate Obsolescence” affiliation, sometimes called the HOP affiliation. In its criticism, the affiliation targets Apple’s serialized restore coverage, saying that the corporate is “associating the serial numbers of spare elements to these of a smartphone.”

In a follow-up assertion to Reuters, a spokesperson for the Paris prosecutor in France confirmed the judicial investigation and confirmed that the investigation was prompted by a criticism from the HOP affiliation. “Following a criticism, an investigation was opened in December 2022 into misleading advertising and marketing practices and programmed obsolescence,” the prosecutor mentioned.

In a translated model of the criticism posted to its web site, HOP outlined its points with the observe of serialization of restore elements:

This new criticism targets an more and more widespread observe [By Apple]: serialization (also referred to as “pairing”), which consists of associating the serial numbers of the parts and peripherals of a product with that of the iPhone, specifically, through microchips. This observe has lately affected the elements most regularly subjected to breakdowns (screens, battery, digital camera…).

It permits the producer to restrict restore prospects, particularly for unapproved repairers. In lots of circumstances documented within the criticism, malfunctions are present in circumstances the place the gadget is repaired with an element, even an identical and authentic, not approved by Apple software program. These may also be triggered throughout an replace (as within the current case of a contact display repaired on an iPhone XR made unusable after the iOS 16 replace). Whereas a easy return to iOS15 corrects this failure, Apple doesn’t authorize it, preferring to incriminate a “non-original Apple display that causes a contact downside”.

These practices violate not solely the fitting to restore, but additionally the event of smartphone reconditioning, insofar as gadgets put again into circulation could endure present or future malfunctions.

Apple’s Self Service Restore program, which launched in France final December, requires that clients enter the serial variety of the iPhone for which they’re shopping for the elements. The enter serial quantity should match the serial variety of the returned half as a way to get the returned half credit score from Apple.

Whereas Apple’s Self Service Restore program has been praised as being a step in the fitting path, it’s clearly one thing that wants further work – as we identified in our protection final Might.

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