March 18, 2024
PRESS RELEASE
Apple Jing’an to welcome its first prospects this Thursday, March 21, in Shanghai
The brand new Apple Retailer in Shanghai options Apple’s finest lineup of merchandise ever, particular At present at Apple classes that commemorate native tradition, and a staff of greater than 150 prepared to supply glorious service to prospects
SHANGHAI Apple at this time previewed Apple Jing’an, situated close to Jing’an Temple and Jing’an Park in Shanghai. The shop is encircled by an exterior plaza that offers the neighborhood a gathering place for particular occasions, in addition to offering a one-of-a-kind purchasing vacation spot the place prospects can uncover and purchase Apple’s unparalleled lineup of services and products.
“We’re thrilled to open Apple Jing’an — a retailer that seamlessly blends the normal with the fashionable and completely enhances this historic neighborhood in Shanghai,” stated Deirdre O’Brien, Apple’s senior vice chairman of Retail. “From our phenomenal iPhone lineup to the brand new 13- and 15- inch MacBook Air, Apple Jing’an brings all of our services and products along with an incredible staff to create a very magical purchasing expertise for our prospects.”
The Retailer and Group
Positioned subsequent to the landmark Jing’an Temple, Apple Jing’an is a must-see vacation spot in Shanghai. Approaching the shop by way of a grove of maple timber that line the higher plaza, guests are handled to a shocking view of the temple. As prospects descend down the steps, they go by terracing, double-curved partitions that stretch ahead in a circle to kind amphitheater seating that may host At present at Apple classes specifically created for Apple Jing’an to have fun the neighborhood and its creators. Upon coming into the expansive retailer from the decrease degree, prospects are invited to discover the encompassing avenues and show tables with the newest iPhone 15 lineup, the brand new 13- and 15- inch MacBook Air with the highly effective M3 chip, and Apple’s first-ever carbon impartial merchandise in its newest Apple Watch lineup.
As soon as inside the shop, guests can journey between flooring utilizing the central function staircase or by way of the stainless-steel elevator. The Discussion board, that includes a big video wall within the heart, serves as an area for studying and inspiration by way of free At present at Apple classes. In the meantime, the Boardroom provides a personal setting the place the shop’s Enterprise Group can provide recommendation and coaching to entrepreneurs, builders, and prospects of companies massive and small.
From the design of the shop to the supplies used to convey it to life, each aspect of Apple Jing’an is constructed with objective. Reflecting Apple’s long-standing dedication to the setting, the brand new retailer contains a Padang Gentle stone wall that’s sustainably and regionally sourced inside China, giving the shop a seamless visible and materials concord.
The 150-person-strong staff is able to assist prospects store for a brand new system, present personalised setup and help, find out about switching to iOS, or discover out about retail companies like Apple Commerce In or financing packages.
Ideally located simply steps away from public transport, the brand new retailer provides a devoted Apple Pickup station to make it simpler than ever for purchasers in Shanghai to order on-line and accumulate their units in-store at a time that’s handy for them.
Particular Periods
Opening festivities embrace a particular efficiency by the youngest members of the Shanghai Symphony Orchestra to share the way forward for classical music in-store for purchasers. Apple Jing’an may even provide a particular six-week At present at Apple program that pays homage to the local people and its creatives with the sequence Let Various Creativity Bloom in Jing’an, showcasing Shanghai’s subsequent era of creators and their multifaceted abilities by way of the groundbreaking capabilities of iPhone.
Following opening weekend, the shop will host its free, ongoing At present at Apple classes that assist customers get arrange, related, and take advantage of out of their units. The free Apple-led programming consists of:
- Photograph Tour: Framing Structure
- Get Began: Mac
- Workshop: Images on iPhone
- Video Tour: Capturing Cinematic Pictures
Apple in China
For greater than 30 years, Apple has been innovating and delivering one of the best services and products for purchasers in China, and helps greater than 5 million jobs by way of direct employment, its provide chain, and the iOS app financial system. Because the first Apple Retailer opened in China in 2008 with Apple Sanlitun, Apple Retail has continuously innovated to fulfill prospects the place they’re, present one of the best purchasing expertise each in shops and on-line, and deepen connections with native communities.
At present, Apple has 57 shops in Better China, with hundreds of staff members delivering distinctive service and creating magical experiences for purchasers. Final yr, Apple opened Apple MixC Shenzhen, the second retailer within the vibrant metropolis, in addition to Apple MixC Wenzhou, the primary retailer within the coastal metropolis. Apple Jing’an marks Apple’s eighth retailer in Shanghai. Along with purchasing straight with Apple Retail, prospects in China have much more locations to find and purchase Apple merchandise, get knowledgeable help, and extra on the Apple Retailer on-line.
The staff at Apple Jing’an will welcome its first prospects on Thursday, March 21, at 7 p.m.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
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Apple
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Apple
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