Apple gained awards
Apple not too long ago obtained one of the tough awards to acquire in promoting with an accessibility movie from 2022 and a Rihanna music from Apple Music.
On the Hammerstein Ballroom in New York Metropolis, The One Present, organized by the worldwide nonprofit group One Membership for Creativity, celebrated its fiftieth anniversary with a particular ceremony. The promoting awards present is among the most vital occasions of its form, with 20,166 entries from 69 international locations in 2023.
Apple London, in collaboration with Apple Cupertino, was honored with the Better of Present and Better of Self-discipline in Model-Aspect/In-Home classes for its movie “The Biggest.” This movie showcased Apple’s enduring dedication to accessibility and was launched on December 3, 2022, commemorating the Worldwide Day of Individuals with Disabilities.
The corporate emerged as one of many outstanding victors of the night, being honored with the coveted One Present Pencil, a placing new design impressed by the unique Pencil crafted by trade icon George Lois 5 a long time in the past. Luke Lois, son of George Lois, was current on stage throughout the unveiling of this outstanding accolade.
The One Present Pencil is an esteemed accolade within the promoting trade and is understood to be one of the difficult awards to acquire. In 2023, the competitors obtained over 20,000 entries from numerous components of the globe.
The redesigned Pencil, bigger than the normal model, encompasses a crystal exterior encasing a black metallic core for the Better of Present award and a gold metallic core for winners of the Better of Self-discipline and “Of the Yr” classes.
The submission for “The Biggest” aimed to generate consciousness about accessibility improvements developed by Apple to assist people residing with disabilities. It sought to painting incapacity in a contemporary mild, celebrating capacity inside on a regular basis moments made doable by Apple expertise.
This work obtained 5 Gold Pencils and one Silver recognition from the awards present.
Apple achieved three further wins alongside the Model-Aspect/In-Home Better of Self-discipline victory. Within the class of Music & Sound, Apple obtained the Better of Self-discipline for “Rihanna – Keep,” created for Apple Music.
TBWAMedia Arts Lab Los Angeles, in collaboration with Blacksmith New York and MJZ, secured the Better of Self-discipline in Transferring Picture Craft & Manufacturing for his or her work on “Share the Pleasure” representing Apple. Partnering with OMD, the lab additionally claimed the Better of Self-discipline in Out of Residence for Apple’s “Public Shows of Encouragement.”
“Apple actually crushed it this yr with work like ‘The Biggest’ and ‘R.I.P. Leon’ that exhibits off the model in an revolutionary and provoking approach,” mentioned Kevin Swanepoel, CEO, The One Membership. “We wish to say ‘nice inventive is nice for enterprise’, and Apple’s continued success is proof that these two issues go hand in hand.”
