A JustWatch analysis research revealed final month that Apple TV+’s international market share shrank in 2022 because the platform was overtaken by Paramount+. And in accordance with a brand new report, Apple TV+ development additionally slowed within the US – and Netflix misplaced the highest spot within the rating.
Streaming platforms rating throughout Q1 2023
In new JustWatch analysis knowledge seen by 9to5Mac, Apple TV+ remained accountable for 6% of the streaming platform market share within the US throughout the first quarter of 2023. The quantity is similar as in earlier analysis outcomes printed in 2022. However whereas Apple TV+ barely grew, different streaming platforms gained extra subscribers.
Netflix was the streaming platform with probably the most customers within the US, however that has modified not too long ago. Within the newest rating, Netflix is now in second place with 20% of the market share, coming proper behind Amazon Prime Video with 21%. One other spectacular development was that of Paramount+, whose market share elevated from 4% to 7%, overtaking Apple TV+.
Through the first quarter of 2023, the variety of Apple TV+ subscribers remained about the identical. One thing related occurred with HBO Max, which has dropped under Disney+ within the rating. Nevertheless, JustWatch notes that this state of affairs could quickly change.
Prime Video stays the most important streaming platform within the US all through Q1. Paramount+ overtook Apple TV+ after a stable incomes quarter, however nonetheless trails the bigger gamers. Disney+ and HBO Max stay locked in a good battle for third place, however after dropping subscribers in Q1, Disney+ could quickly lose that race.
Proper now, that is the market share state of affairs for streaming platforms in the USA:
- Amazon Prime Video: 21%
- Netflix: 20%
- Disney+: 15%
- HBO Max: 14%
- Hulu: 11%
- Paramount +: 7%
- Apple TV+: 6%
- Others: 6%
Extra about Apple TV+
Apple TV+ was launched with a small catalog of unique motion pictures and reveals. Since then, the catalog has grown significantly however remains to be smaller than different platforms like Amazon Prime Video or Netflix, as each supply each unique and licensed content material.
At present, the Apple TV+ subscription prices $6.99 monthly within the US, however the service additionally comes included as a part of the Apple One bundle.
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