Apple Watch Extremely
Based on a latest shopper ballot, Apple has the best stage of “stickiness” amongst smartwatch manufacturers, and virtually 80% of iPhone homeowners have one.
At the moment’s launch of recent analysis by Counterpoint Analysis emphasizes the success of the Apple Watch. Based on the examine, an Apple Watch is utilized by roughly 80% of iPhone homeowners who put on a smartwatch. As compared, 71% of Android customers who purchase a smartwatch additionally personal a Pixel Watch, making them extra dedicated to the Pixel Watch.
The survey lists the highest smartwatch options, as rated by customers, together with messaging and calling, well being and exercise monitoring, and notification entry. Whereas youthful customers desire notification and messaging providers, older wristwatch homeowners emphasize well being extra.
Greater than 70% of shoppers are “very glad” with their Apple Watch thanks to those options, in keeping with Apple. Eighty-two p.c of respondents stated they put on their Apple Watch daily.
“Our shopper analysis survey helps a common premise of ours – shoppers usually buy their gadgets as a part of a broader ecosystem of gadgets and working programs,” stated Analysis Analyst Matthew Orf. “Apple and iOS dominate the US smartphone market, and iPhone customers usually tend to undertake different Apple merchandise because of their superior interoperability.”
Based on Counterpoint’s ballot, 59% of members purchased their smartwatch over the past yr, 50% indicated they deliberate to purchase a brand new mannequin inside the following yr, and 16% stated they supposed to improve inside the subsequent two years. As for his or her future wristwatch, 77% of respondents stated they plan to get an Apple Watch.
“The share of respondents keen to pay $500 or extra for his or her subsequent smartwatch was double the share of those that acknowledged they spent $500 or extra on their present smartwatch, suggesting rising ASPs for the phase,” the report concludes.
