The worldwide smartphone market declined by 14% year-over-year (YoY) and seven% quarter-over-quarter (QoQ) to document 280.2 million unit shipments in quarter one (Q1) of 2023, based on Counterpoint Analysis.
Samsung changed Apple as the highest smartphone participant in Q1 2023, pushed by its mid-tier A Sequence and the not too long ago launched S23 sequence. Nevertheless, Counterpoint says that Apple’s YoY cargo decline was the least among the many prime 5 manufacturers. Consequently, it recorded its highest-ever Q1 share of 21%.
Total, international smartphone income and working revenue additionally declined, though not as a lot as shipments. This was due, partially, to the lower-than-usual decline in Apple’s shipments, to 58 million models in Q1 2023. This implies Apple managed to seize almost half of all smartphone revenues, based on Counterpoint.
International smartphone revenues declined by 7% YoY to round $104 billion. Apple, Samsung, Xiaomi elevated their Common Promoting Costs (ASPs) year-over-year, notes Counterpoint.
