In accordance with the Worldwide Knowledge Company ’s (IDC) Worldwide Quarterly Cellular Telephone Tracker, the Australian smartphone market declined by 7.6% Yr-on-Yr (YoY) within the first quarter of 2023 (1Q23), delivery 1.6 million models. Apple continued to dominate the nation’s smartphone shipments.
The iPhone maker bought 728,000 smartphones in 1Q23 for 44.2% market share. That compares to gross sales of 723,000 and 40.6% market share in 1Q22.
General, the Australian smartphone market remained subdued, with inflation hovering round 7% and better rates of interest beginning to crush on client demand in the direction of the tip of the quarter, in line with IDC.
The analysis group says the drop in client demand may be attributed to excessive inflation and rising macroeconomic considerations. This has led to excessive stock ranges throughout channels, so distributors are adopting a cautious strategy by limiting their stock into the channels, provides IDC.
Shipments in most value segments dropped, apart from the premium phase (US$1,000+) which was pushed by the Galaxy S23 sequence and the iPhone 14 sequence. This resulted in a 15% YoY improve within the common promoting value (ASP) to US$835 (AU$1,222).
