Smartphone shipments within the Center East and Africa (MEA) area fell 11% year-over-year (YoY) and three% quarter-over-quarter (QoQ) within the first quarter (Q1) of 2023 to achieve the bottom Q1 cargo stage since 2016, in accordance with the most recent analysis from Counterpoint Analysis.
Apple outperformed prevailing market developments. Its YoY iPhone shipments have been up 35%. Apple now has 7% of the MEA smartphone market. That’s up from 5% in Q1 of 2022.
Regardless of the gloomy tone of MEA smartphone gross sales, there have been early indicators of stabilization in the direction of the tip of the quarter, in accordance with Counterpoint Analysis. For example, most smartphone makers noticed encouraging sell-out numbers because of the Ramadan and Easter gross sales promotions. Most notably, this manifested on the high of the market, the place Apple’s iPhone 14 sequence (significantly the higher-priced Professional and Professional Max fashions) has confirmed to be extraordinarily in style.
