In accordance with the Worldwide Knowledge Company (IDC) Worldwide Quarterly Private Computing Units Tracker, New Zealand’s conventional PC market (inclusive of desktops, notebooks, and workstations, however not tablets) declined by 10.7% in 2023, delivery 669 thousand items.
Apple’s Mac marketshare shrank 5.4% from 2022 to 2023. The Mac is in third place among the many New Zealand laptop market with 14.3% market share. Forward of it are HP (33% market share) and Lenovo (19.9% market share). Trailing it within the prime 5 are Acer (9.2% market share), and Dell (8.5% market share).
In accordance with IDC, the patron PC phase in New Zealand declined by 8.1% in 2023 as antagonistic macroeconomic situations continued to have a unfavourable affect.The industrial phase declined by 12.5% in 2023.
IDC expects the general market to develop by 2.4% in 2024. The market will discover some momentum towards the second half of the 12 months with the launch of AI [artificial intelligence] PCs. With the pause in rate of interest hikes towards the second half of 2023 and the brand new authorities coming into energy, we are able to anticipate some enchancment in shopper and enterprise confidence.
