Bloomberg‘s Mark Gurman held a Q&A session targeted on the Apple Automobile, however the questions veered off into different areas, as properly, together with Apple’s good residence plans.
One reader requested, “Do you assume Apple good residence issues are going to enhance within the close to future?”
Right here’s Gurman’s response: I feel Apple’s push into the good residence has been a failure to date. The truth is, you possibly can argue that Apple’s pushes into something outdoors of iPhone, iPad, Mac, AirPods and Apple Watch {hardware} (jury continues to be out on Imaginative and prescient Professional) has been mediocre at finest.
The Apple Residence app isn’t nice, their Residence ecosystem is subpar, and the way in which Residence product growth is managed internally is a bit the entire place. Anyway, I nonetheless assume there’s a enormous saving grace right here for Apple: its model (together with its repute for privateness) and talent to promote {hardware}.
If Apple decides to make actual residence {hardware}, they may be capable of achieve success. However they must resolve to truly do it.
