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CIRP is out with an fascinating new research this morning trying on the correlation between Apple Watch homeowners and which iPhone they’ve in addition to what iPhone folks choose who don’t personal Apple’s wearable.
CIRP shared the brand new report on its Substack titled “Apple Watch House owners are Higher iPhone Clients – or Clients of Higher iPhones.”
Whereas Apple has made it potential to arrange and use an Apple Watch as a standalone system, CIRP notes that “nearly” everybody makes use of it as an adjunct with their iPhone. With that in thoughts, CIRP got down to uncover how carrying an Apple Watch impacts iPhone shopping for selections.
How carrying an Apple Watch impacts iPhone purchases
Of these with an Apple Watch, 36% have one of many newest iPhones with a 14/14 Plus or 14 Professional/Professional Max. In the meantime, 26% of consumers with out an Apple Watch had the identical iPhones.
When taking a look at what number of Apple Watch homeowners had an iPhone 13 or 14, that quantity jumped to 83%. For non-Apple Watch people, that was 72%.
One of many greatest splits was 54% of Apple Watch homeowners shopping for a latest professional mannequin iPhone, whereas simply 30% of non-watch homeowners going for a similar.
Right here’s a have a look at the whole outcomes:
CIRP highlights the outcomes aren’t stunning but it surely’s fascinating to see the distinction it makes for Apple’s iPhone gross sales when taking a look at its watch vs non-watch prospects.
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Current Apple Watch information:
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