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Elon Musk and Steve Jobs on the worth of market analysis for creating disruptive tech merchandise


Elon Musk is, and Steve Jobs was, a disruptor; they’re two of essentially the most progressive and revolutionary tech leaders of our time. Neither locations/positioned a lot worth on market analysis in terms of creating disruptive tech merchandise.

Elon Musk (left) and Steve Jobs
Elon Musk (left) and Steve Jobs

Luc Olinga for TheStreet:

They’re thought of two of the best tech innovators of current years.

One co-founded Apple and made it a family identify. The iPhone is, for its customers, shoppers and even for Apple’s opponents, the benchmark for smartphones.

The opposite co-founded Tesla and managed to make the electric-vehicle producer a family identify. When shoppers discuss electrical autos, it’s uncommon to not hear the identify Tesla.

They agree that when you find yourself a disruptor — whether or not you’re attacking a brand new or current market — the important thing high quality is intuition and common sense, not market analysis.

It began with a thread on Twitter.

A Tesla fan posted an interview with Jobs, wherein the Apple govt was requested in regards to the position market researchers have performed for him.

“Steve Jobs on market analysis,” the Twitter consumer wrote on Feb. 14, posting a brief video interview with Jobs.

“No market analysis may have led to the event of the Macintosh or the non-public laptop within the first place,” Jobs stated.

“So there are these type of nonincremental jumps that have to happen the place it’s very troublesome for market analysis to essentially contribute a lot within the early phases of the serious about easy methods to, you realize, what these ought to be.”

Musk appears to share this opinion. He’s of the opinion that intuition is what issues.

“There’s no substitute for common sense,” the billionaire stated.

MacDailyNews Take: Like Steve Jobs, as we wrote final October, “Elon Musk is a doer.”

The doers are the main thinkers. The folks that basically create the issues that change this trade are each the thinker and doer in a single particular person. – Steve Jobs

Relating to market analysis, Steve Jobs stated it greatest:

Some folks say give the purchasers what they need, however that’s not my strategy. Our job is to determine what they’re going to need earlier than they do. I believe Henry Ford as soon as stated, “If I’d ask prospects what they wished, they might’ve informed me a quicker horse.” Individuals don’t know what they need till you present it to them. That’s why I by no means depend on market analysis. Our activity is to learn issues that aren’t but on the web page.

See additionally: How Elon Musk and Steve Jobs are alike – February 11, 2023

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