HomeLinuxFord CEO Says It Will Hold Apple CarPlay, Android Auto: 'We Misplaced...

Ford CEO Says It Will Hold Apple CarPlay, Android Auto: ‘We Misplaced That Battle 10 Years In the past’


An nameless reader quotes a report from The Drive: Whereas Basic Motors has introduced that it plans to section out CarPlay in its EVs beginning in 2024, Ford has simply doubled down on long-term CarPlay compatibility. In an interview with The Wall Avenue Journal, Ford CEO Jim Farley laid it naked: “By way of content material, we type of misplaced that battle 10 years in the past,” Farley mentioned. “So like get actual with it, since you’re not going to make a ton of cash on content material contained in the car.”

Farley’s argument is extraordinarily sound. He’s contending that since most individuals deliver their smartphones into their automobiles with them, that folks need the infotainment to be an extension of their telephones and never one other factor to cope with. On one other degree, embracing CarPlay and Android Auto price automakers cash to license however that price is amortized over a big manufacturing run. The opportunity of having a CarPlay-only infotainment is distant and extremely unlikely, as automakers do want their very own interface for the high-tech devices of at present’s automobiles.

And let’s be actual: CarPlay is likely one of the finest issues to occur to fashionable automobiles. It simplifies driving, retains individuals much less distracted by vastly decreasing the educational curve, and is simply extra handy. Ford is embracing it.

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