Again in 2021, Goal introduced that it will be increasing its give attention to Apple merchandise with new “Apple procuring locations” inside its shops. Now, the retailer says it’s doubling down on this technique and can deliver the Apple expertise to extra shops…
The “Apple at Goal shop-in-shop” expertise at Goal shops bears design similarities to Apple’s personal retail shops with vibrant lighting and product shows. It’s additionally much like the expertise presently out there in lots of Greatest Purchase areas. Goal describes it as a “one-stop-shop for all of your Apple wants.”
In a press launch at present, Goal introduced its roadmap of “strategic investments to gasoline development and a differentiated visitor expertise” for 2023. The corporate says it’s going to make investments between $4 billion and $5 billion throughout all of its shops this yr, whereas concurrently opening about 20 new shops.
Goal says that it’s going to put money into about 175 of its present shops, starting from “full remodels” to the addition of Apple at Goal shop-in-shop experiences at extra areas:
Goal plans to open about 20 new shops in quite a lot of sizes because it seeks to achieve new friends. Most of the new shops will embrace new design components that mirror the area people, experiences that spotlight new manufacturers, assortment and companies, and sustainable options. Goal can also be making investments in about 175 of its present shops, starting from full remodels to the addition of Ulta Magnificence at Goal or Apple at Goal shop-in-shop experiences, or expanded capability for same-day achievement companies.
These new and up to date shops are a method Goal brings new partnerships and the most recent improvements in achievement companies to friends whereas additionally investing in operational enhancements for its workforce.
Goal’s full press launch has extra particulars on its plans for 2023. As of proper now, nevertheless, there aren’t any further particulars on which shops will add the Apple procuring experiences.
Have you ever had the chance to go to a Goal retailer that gives an “Apple at Goal shop-in-shop” expertise? Tell us down within the feedback.
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