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Google Pushes By way of with “RCS” Branding, Drops “Chat” from the Highlight – Phandroid


Some time again, Google introduced that it was going “all-in” with RCS, pushing for higher and extra widespread adoption of the fashionable messaging platform, even going as far as to publicly name for Apple to undertake the identical. With that stated, RCS hasn’t been precisely constant by way of branding and public recognition, though it seems like issues are about to alter quickly.

For these not within the know, RCS is brief for “Wealthy Communication Companies,” which is basically a extra modernized type of messaging in comparison with fundamental SMS (and even iMessage), and comes with options which might be seen on different messaging apps like WhatsApp or Telegram. With that being stated, it seems like Google has lastly determined to maneuver away from addressing its RCS messaging options as easy “chat” options, which has often confused customers not too accustomed to the precise variations that the service presents.

For instance, “chat options” within the Google Messages app is now simply “RCS Chat,” a small change which Google hopes will give individuals a greater concept and recognition of what RCS is all about. Different modifications for instance embody the “Chat message” trace that has converted to “RCS message,” and fields now show “RCS chat with (consumer identify)” as a substitute of “Chatting with (consumer identify).”

 The push for widespread adoption of RCS on Android started as early as 2019, when Google first rolled out the function to pick Android gadgets.

Supply: 9to5Google



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