In keeping with the Worldwide Information Company (IDC) Worldwide Quarterly Cellular Cellphone Tracker, the New Zealand smartphone market grew by 10% year-on-year (YoY) and 14% quarter-on-quarter (QoQ) in 4Q23, delivery 396,000 items. .
New Zealand’s premium smartphone phase (US$1000+) outperformed the market with its share reaching 28% in 4Q23 vs 18% in 4Q22. This was largely pushed by the iPhone 15 Professional vary which had a lot larger shipments in comparison with the iPhone 14 Professional vary a yr in the past. The reasonably priced 4G smartphones within the mid-segments (US$100<US$400), notably the Samsung Galaxy A collection, additionally grew in recognition with the share of this phase reaching 42% in 4Q23 in comparison with 40% in 4Q22. The common promoting costs continued to rise reaching US$612, a YoY improve of 16%.
The iPhone now has 36% of New Zealand’s smartphone market. In first place is Samsung with 44% share. These percentages evaluate to 37% and 43% within the year-ago quarter,.
