Following up after revealing the hottest iPhones for 2023, CIRP is out as we speak with its newest report that exhibits Apple has hit a brand new document for the iPhone’s common promoting worth in a usually difficult quarter. Right here’s the brand new excessive…
CIRP launched the new report on its Substack this morning titled “Apple Hits New Excessive in iPhone Common Promoting Value – in an Unlikely Quarter.”
Usually, the September and vacation quarters are Apple’s strongest for iPhone common promoting worth with early adopters keen to purchase the premium fashions after launch.
Nonetheless, Apple was capable of make a formidable improve within the iPhone common promoting worth not simply through the March quarter of 2023, however steadily over the past yr. It’s gone from $882 to $988.
Right here’s a take a look at what CIRP’s iPhone information says:
Together with iPhone 14 Professional and Professional being the most well-liked fashions for 2023 which after all was a significant factor within the elevated common promoting worth, CIRP famous upgraded storage and clients going for the 14 or 14 Plus as in comparison with the 13 mini a yr in the past as two extra tailwinds.
In closing, CIRP says:
We imagine that the energy of the worldwide marketplace for used iPhones helps their beneficiant trade-in values. This concurrently reduces the expense of a brand new iPhone and subtly encourages shopping for a extra premium mannequin, assured it should retain extra of its worth.
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