Robert Triggs / Android Authority
TL;DR
- Counterpoint Analysis has posted its Q1 2023 international smartphone report.
- The report discovered that Apple and Samsung accounted for 96% of working income.
- That leaves simply 4% for manufacturers like Xiaomi, OPPO, vivo, and others.
With just a few exceptions, Apple and Samsung are likely to occupy the highest two slots each quarter with regards to international smartphone market share. Now, a brand new market share report has highlighted their utter dominance with regards to really earning money.
Counterpoint Analysis posted its Q1 2023 smartphone market share report, discovering that Samsung was primary with ~22% of the worldwide market. In the meantime, Apple was nipping on the Korean model’s heels, accounting for ~21% of smartphones shipped. Xiaomi rounded out the highest three with an ~11% share.
OPPO and vivo accomplished the highest 5, accounting for ~10% and ~7% of the market respectively. Nonetheless, issues get fairly fascinating once we have a look at the producers making probably the most cash.
Counterpoint reviews that Apple and Samsung collectively accounted for 96% of world smartphone working income, with Apple accounting for the lion’s share (simply over 80%).
The monitoring agency famous that Samsung’s common promoting worth (ASP) for the quarter was $340, representing a 17% yearly improve. The corporate didn’t dish out an ASP for Apple, however none of the latest iPhones have a really useful worth beneath $800.
Both manner, Apple and Samsung’s stranglehold on income comes regardless of manufacturers like Xiaomi stepping up their promoting costs lately.
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For instance, the corporate just lately launched the €1,300 (~$1,435) Xiaomi 13 Professional flagship cellphone, whereas the Xiaomi 13 Extremely is predicted to breach this mark when it launches globally within the coming months. Even the agency’s mid-range Redmi Be aware 12 sequence now has a tool that begins at €500 (~$552). Both manner, Xiaomi achieved a “slight” improve in ASP for the quarter.
Xiaomi isn’t the one producer both rising its costs or launching extra premium fashions, because the likes of OPPO and vivo are additionally taking this route with some gadgets. Both manner, don’t be stunned to see larger worth tags and extra premium telephones sooner or later as extra manufacturers emphasize general profitability over cargo quantity. This isn’t a shock both given declining smartphone gross sales within the final yr.
