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Most Viewers Did not End It


Galadriel and a kid walk through the charred landscape of Mordor.

Picture: Amazon Studios

Though streaming providers attempt to hold their viewing numbers secret, Amazon Studios was all too blissful to crow that the premiere of Lord of the Rings: The Rings of Energy TV sequence had 25 million world viewers on the day it premiered. That’s quite a bit! However because it seems, by the point the primary season ended, a surprising variety of these viewers as had already given up.

In a brand new examination of Amazon Studios, the Hollywood Reporter mentions that solely 37 p.c of Rings of Energy’s U.S. viewers caught round by way of the Prime Video sequence’ eighth episode. That will be a large decline for any TV sequence, however particularly one which Amazon paid half a billion {dollars} for and had ordered a second season of earlier than the primary episode premiered. Internationally, it faired a little bit higher, with solely 55 p.c of viewers abandoning the present alongside the way in which. “A 50 p.c completion price could be a strong however not spectacular end result, in response to insiders,” said THR.

Yikes. I’ll say I feel Rings of Energy acquired higher because it went on, however eight episodes is a very long time to maintain main characters’ names from us, and the titular rings didn’t even present up till the season finale. The sequence was undeniably attractive to take a look at, however storywise, it took its candy time—time round 60 p.c of its viewers now not felt like giving.


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