Precisely one yr in the past, Qualcomm signed a partnership with the Ferrari F1 staff, however the chip maker’s brand was absent from this yr’s Ferrari automotive that was unveiled yesterday. At present the reason got here as Mercedes-AMG Petronas F1 unveiled its personal 2023 automotive and confirmed Qualcomm is now certainly one of its companions.
The partnership goals to supply distinctive on-line and offline experiences. One would hope Qualcomm is cooking some immersive VR or non-VR racing experiences involving the Mercedes-AMG Petronas F1 staff.
Mercedes-AMG F1 W14 E PERFORMANCE automotive
As well as, the tech firm will assist the F1 staff set up cutting-edge good area at its UK campus utilizing all of Qualcomm’s applied sciences. This is what Quacomm’s SVP and CMO, Don McGuire, needed to say about that.
Snapdragon delivers premium experiences, and our companions are greatest at school. The Mercedes-AMG PETRONAS Formulation One Staff is the main tech-forward staff in F1, making it the best accomplice of selection for the Snapdragon model. Collectively, we’re dedicated to reimagining the fan expertise by bringing Snapdragon to followers world wide.
The Qualcomm partnership goes past the Mercedes-AMG F1 W14 E Efficiency automotive. The corporate’s logos shall be seen on the drivers’ racing fits, clothes of senior personnel and even in Mercedes’ garages.
