Time and time once more, Apple Watch has are available atop of the broader smartwatch market. A brand new report from Counterpoint Analysis as we speak additional highlights the Apple Watch’s success, discovering that Apple “has the best stickiness for any smartwatch model.” That’s, individuals who purchase an Apple Watch take pleasure in it and are unlikely to leap ship to a different smartwatch model.
The report highlights that just about 80% of iPhone house owners who use a smartwatch use an Apple Watch. That is increased than Android person loyalty to the Pixel Watch, with 71% of Android customers who personal a smartwatch proudly owning a Pixel Watch. Moreover, 40% of Samsung smartphone customers who personal a smartwatch use a Samsung Galaxy Watch.
Counterpoint analysts say that this helps their long-running broader consensus, which is that iPhone customers are extremely prone to put money into different Apple units as a result of inteoperability:
Commenting on Apple’s success within the US smartwatch market, Analysis Analyst Matthew Orf mentioned, “Our client analysis survey helps a common premise of ours – customers usually buy their units as a part of a broader ecosystem of units and working programs. Apple and iOS dominate the US smartphone market and iPhone customers usually tend to undertake different Apple merchandise attributable to their superior interoperability.
The report goes on to element the highest smartwatch options, in keeping with house owners: well being and exercise monitoring, notification entry, and messaging and calling. Older smartwatch house owners rely extra closely on well being options, whereas youthful customers favor notification and messaging options.
For Apple, these options result in greater than 70% of customers being “very glad” with their Apple Watch. 82% of respondents indicated that they put on their Apple Watch day-after-day.
Final however not least, Counterpoint’s survey additionally revealed that 59% of respondents had bought their smartwatch inside the final 12 months, whereas 50% additionally mentioned they plan to buy a brand new mannequin inside the subsequent 12 months, and 16% mentioned they plan to improve inside the subsequent two years. “This factors to a holding interval of simply over two years for many customers,” the analysts say.
77% of respondents said that that they’re planning to purchase an Apple Watch as their subsequent smartwatch. “The share of respondents prepared to pay $500 or extra for his or her subsequent smartwatch was double the share of those that said they spent $500 or extra on their present smartwatch, suggesting rising ASPs for the section,” the report concludes.
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