Again in 2021, Spotify launched a brand new app named Greenroom to compete with Clubhouse. Much like its competitor, Greenroom was targeted on letting customers create and be a part of stay audio rooms with different individuals. Final 12 months, the Greenroom app was rebranded as Spotify Dwell, however now the app is about to be discontinued.
Spotify discontinuing its stay audio chat app
A Spotify spokesperson informed TechCrunch that the standalone Spotify Dwell app shall be discontinued “after a interval of experimentation.” The corporate stated, based mostly on inner evaluation, that there’s not room for the app. However that doesn’t imply customers will not be capable of use Spotify for stay audio rooms.
That’s as a result of Spotify Dwell has been built-in into the principle Spotify app, and at the least for now, the characteristic will stay obtainable there for many who need to use it. In response to the corporate, loads of artists use Spotify Dwell for “listening events” to speak with their followers, and Spotify will proceed to discover such interactions.
Right here’s what Spotify stated:
After a interval of experimentation and learnings round how Spotify customers work together with stay audio, we’ve made the choice to sundown the Spotify Dwell app. We imagine there’s a future for stay fan-creator interactions within the Spotify ecosystem; nonetheless, based mostly on our learnings, it not is sensible as a standalone app. We now have seen promising ends in the artist-focused use case of ‘listening events,’ which we are going to proceed to discover shifting ahead to facilitate stay interactions between artists and followers.
It’s value noting that Greenroom was based mostly on Locker Room, a stay audio app for sports activities content material that Spotify purchased for $62 million in 2021. The corporate even tried to spice up the platform by selling weekly stay exhibits, however Greenroom by no means grew to become well-liked.
At the moment, platforms like Clubhouse and Twitter Areas have been on the rise, however individuals started to lose curiosity in stay audio chats after some time. However Spotify just isn’t alone. Fb has additionally lowered its efforts in providing a stay audio characteristic. Meta’s Clubhouse clone was then built-in into Fb Dwell.
Spotify Dwell is nonetheless obtainable on the App Retailer, nevertheless it shouldn’t be there for for much longer.
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