What are Mac customers searching for in an app? What defines their shopping for resolution and might builders enhance their apps to suit customers’ wants higher?
Does app worth, or developer repute matter? What number of Mac customers purchase further apps for his or her Macs and does it matter if an app is subscription-based or a one-time buy?
These and extra questions is what prompted Setapp to conduct the very first Mac Apps Report in 2021. This was the first-ever report that centered particularly on apps for Mac.
In 2022, the custom lives on. The model new Mac Apps Report 2022 is able to uncover Mac app utilization and selection tendencies — be prepared to search out out what continued from final 12 months and what’s new. Scroll down for our complete abstract of the 2022 Mac Apps Report from Setapp.
Psst! Need the complete report? Scroll all the way down to the very finish of this submit.
With out additional ado, let’s see what actual customers actually need from their Mac apps in 2022, how they use them, and extra.
Apps set up and utilization
To make nice apps in 2022, it is advisable to perceive what Mac customers are searching for of their apps, what apps they have already got put in on their Macs, and the way incessantly they’re utilizing them. Right here’s what our report exhibits.
The variety of put in apps from Mac customers surveyed for the report grew 12 months on 12 months — from 31 put in apps in 2021 to 37 in 2022.
In case you are an app developer, you wish to take note of this quantity — what number of paid apps surveyed Mac customers had put in on their Mac. In accordance with our 2022 findings, customers had on common 9 paid apps put in on their system.
Pricing your app is essential for its industrial success, so needless to say the annual price range for app spend that the surveyed Mac customers reported was $139. This contains app subscriptions, one-time app purchases and in-app spending.
Whereas probably the most used built-in Mac apps within the surveyed pattern have been Safari, Messages and Images, probably the most incessantly used third-party apps have been Microsoft Workplace pack (Phrase, Excel, and so forth.), Google Chrome and the Adobe pack (Photoshop, Lightroom, Illustrator, and so forth.).
How customers choose their Mac apps
To make an app profitable, it’s important for app makers to know what drives a person to select one app over the opposite.
47% of surveyed Mac customers stated app options is what drives their resolution to get a brand new Mac app. Nearly as essential is safety — 45% famous this as an essential issue when selecting a brand new app.
However this doesn’t imply that worth is not any object. The highest causes to purchase an app that have been listed by customers are the app’s objective, i.e. the app does what it says, and app worth being inside the person’s price range.
Whereas it could really feel like in 2022 most apps have switched to the subscription pricing mannequin, customers nonetheless like one-off purchases.
In accordance with our outcomes, 36% of surveyed Mac customers favor to purchase apps as a one-time buy. 17% favor annual subscription, and solely 13% like month-to-month subscription greatest.
On the similar time, builders appear to favor the subscription mannequin as our 2022 Mac Developer Survey exhibits 26% of Mac builders counting on the subscription mannequin to monetize their apps.
Survey viewers
To provide you an thought of who we talked to — we’ve surveyed 611 Mac customers within the US, aged 18+.
For extra data on our viewers and survey findings, together with extra information on customers’ most popular units, enterprise vs private use, the worth of M1/M2 help and extra, — take a look at the complete Setapp Mac Apps 2022 Report.
Request us to electronic mail you Setapp Mac Apps 2022 Report (it’s free!).
Need to examine to final 12 months’s report? Right here’s our abstract containing key survey findings.
