In accordance with the Worldwide Knowledge Company (IDC) Worldwide Quarterly Private Computing Gadgets Tracker, Australia’s conventional PC market (inclusive of desktops, notebooks, and workstations, however not tablets) declined by 10.7% in 2023, transport 669 thousand models.
Apple’s Mac marketshare shrank 8.5% from 2022 to 2023. The Mac is in fourth place among the many Australian pc market with 14.7% market share. Forward of it are HP (22.8% market share), Dell (19.6% market share), and Lenovo (18.5% market share). Trailing it within the high is Acer (9.5% market share), and Dell (8.5% market share).
In accordance with IDC, the buyer PC phase in Australia declined by 15.2% on account of greater rates of interest and inflationary strain. The business phase declined by 4.9% on account of lowered demand from the federal government, VLB, and SMB sectors. Nevertheless, the schooling phase grew by 18.4% due to robust demand for Home windows- and Chrome-based units.
IDC expects the PC market in Australia is anticipated to say no by 1.3% year-over-year in 2024 with early indicators of the restoration from the latter half of the 12 months. The federal government’s scheduled implementation of cost-of-living tax cuts in July 2024 is anticipated to stimulate restoration available in the market.
