All photos through Michael Steeber
Apple formally opened the relocated and reimagined Tysons Nook retailer in the present day after information surfaced concerning the effort at the start of Could. Coinciding with the primary Apple Retailer’s twenty second anniversary, the area introduces an all-new in-store expertise with the Genius Bar returning, rethought Avenues, accessibility enhancements, extra sustainable supplies, and extra. Try a detailed look because of Michael Steeber.
Apple has additionally printed a press launch with a gallery of its personal photos from in the present day’s grand opening.
My pal and Apple historical past/retail professional Michael Steeber obtained a tour of Apple Tysons Nook earlier than the shop opened to the general public. He highlights in his splendidly detailed protection that that is far more than only a larger retailer with a brand new look, Tysons Nook is Apple’s “most complete redesign of the Apple Retailer expertise in almost a decade” and “will begin a brand new chapter” for Apple retail.
Proven above, a significant change is the return of a devoted – and labeled – Genius Bar. Right here’s how Michael describes its significance:
Genius Bar assist has been basic to the Apple Retailer expertise since day one, and now Apple is as soon as once more making a devoted, identifiable area throughout the retailer for patrons to seek out options. On the new Apple Tysons Nook, the Genius Bar is situated precisely the place it was within the first Apple Retailer — the far proper nook. The brand new bar is constructed into an alcove lined with wooden credenzas hooked up to backstage. Sitting and standing counters improve accessibility.
That is the primary time a bodily Genius Bar has been put in in a brand new Apple Retailer since 2015, when Apple final redesigned the shop expertise. Even the atomic Genius Bar brand is again with an up to date design.
Becoming a member of the Genius Bar is a devoted and marked area for Apple Retailer Pickup:
Together with the wooden design for the brand new Genius Bar, Apple has made a part of it and most of its tables used for service and studying extra accessible by decreasing their peak.
Plus Michael notes that the aisles between tables are actually wider which improves wheelchair accessibility. Right here’s a have a look at the decrease desk and stools for Immediately at Apple classes:
The Avenues within the new retailer and clear and arranged with the wooden design.
And right here’s what Michael calls a “extra immersive extension” of Avenues with a brand new alcove space. For now it’s a devoted Apple Watch Studio area and Apple says it could replace the area over time to function totally different merchandise.
One other distinctive alternative for the shop is the ceiling design.
As an alternative of a lightweight field ceiling, Apple has created a brand new linear baffle ceiling construction designed with acoustics in thoughts. Lighting is positioned between the person white baffles. Apple says the shop’s biogenic supplies and fixtures had been chosen to be environmentally sustainable, and a sampling of their distributors for this mission helps these claims.
In his closing ideas, Michael says that it’s clear how totally different Apple Tysons Nook appears from the photographs, “however I can’t stress to you sufficient simply how totally different the shop feels. Apple Tysons Nook is solely one among a form — although I anticipate we’ll quickly see extra prefer it.”
For a extra in-depth have a look at Apple Tysons Nook and professional commentary, head over to Michael’s web site. And to see how Tysons Nook appeared and felt when it first opened in 2001, try Michael’s superb Apple Retailer Time Machine app.
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